I recently had my second photoshoot with photographer, Michelle, from Eyes of Love Photography. Professional branding photos can take your business to a whole new level. If you’ve never had a branding photo session I strongly recommend you book one in pronto. No matter how nervous you feel, you won’t regret it.
I know so many women entrepreneurs feel pretty damn awkward at just THE IDEA of someone whipping out their camera (I’m including myself here). Experience tells me that a little preparation can make all the difference! That’s why I asked Michelle to share her best tips to help you make the most of your first (or next!) photoshoot – and man, did she share some golden insights!
Take it away, Michelle! (And scroll down to check out some of the pics she took of me!)
You’ve decided to book in your first photoshoot because you’re ready to step up and share your gorgeous brand with the world. You understand that beautifully curated, engaging images are one of the most powerful ways to connect with your audience and share the intention of your business or brand. You know that you (and your brand) are worth it.
There’s just one hiccup: you have no idea what to expect!
Although the thought of getting in front of a camera can be daunting for even the most seasoned of business owners, it needn’t be so scary. In fact, it should be an entirely enjoyable and comfortable experience!
In light of that, here are some tips and tricks to ensure you rock your first photoshoot like a boss(lady):
1. Invest in high-quality photography
No matter what you’re selling – whether it’s a service, a product, or just your fabulous self – excellent, high-quality photography allows your brand to truly shine. It allows you to professionally showcase your brand and stand out from the crowd, which is vital in today’s world of online business where everyone is clamouring for attention. Goodbye, stock photos; hello, individuality!
Remember, we live in a world where first impressions matter and people tend to judge a business based on its website and media presence. Stunning photography turns even the most basic SquareSpace or WordPress theme into a work of art that will have your audience sitting up and paying attention. Using poor quality photos – even on the most design-driven website – may communicate to your potential customers that your service or products are average (or worse).
2. Clarifying your brand message
It’s important to remember that your brand images must align with your brand’s personality or philosophy. So before you start worrying what you’re going to wear, ask yourself, ‘How do I want people to see my brand? What feels authentic and aligned with what I’m sharing with the world?’
Presenting a cohesive brand to your audience is the key to showing people who you are and exactly what your business does. It allows them to connect with you personally and to know exactly what you and your business stand for. Having photos that match your brand’s aesthetic means you’ll be presenting a unified – and more professional – business to your audience.
3. Locations and backdrops
Are you corporate or casual? Gypsy or gym babe? It’s important to seek out locations that match and compliment your brand’s aesthetic and ethos.
For example: If you’re a heart-centred, green juice-loving soulpreneur on a mission to show people how to live a more eco-friendly life, a moody photoshoot in a dark, gritty, urban warehouse probably isn’t the right fit for you or your brand.
Take the time to scout out locations that make you feel connected to your brand and personality (your photographer will be able to give great suggestions!). Find places that inspire, relax, empower, and embolden you and that magic will shine through your photos (and your business).
4. What to wear
Are you a ‘jeans and tee’ girl? Or do you prefer to show off your feminine side in flowing maxi skirts and floral dresses? Whatever it may be, roll with it! Your audience wants to get to know the real you, so choose outfits that reflect your personality and select items you’d normally wear.
The most important thing to keep in mind? Choose an outfit that makes you look and feel amazing! Make sure your clothes fit well and are flattering to your body type; the last thing you want to do on the day of your shoot is shift awkwardly in front of the camera while you re-arrange your outfit.
5. Choosing the right photographer
A great photographer can edit just about anything, but they can’t Photoshop chemistry, energy and connection!
Seek to find a photographer who not only ticks the boxes for what you’re after visually, but someone who makes you feel confident and relaxed. How do you know if they’ll make you feel relaxed? Get in touch, connect, organise a time to chat and then trust your intuition!
It’s important that your photographer ‘gets you’ and your style, and that your vibe aligns with theirs – the more at ease you feel, the more your beautiful personality will shine through in your images!
6. Be open & playful
Before you head to your shoot, do whatever you can to get in the mood so that when you arrive you are pumped and ready to go. Whether that’s rocking out to your favourite girl anthem in the car, or meditating and setting an intention for the day.
Allow yourself to be guided by your photographer’s advice and feedback, their intention is for you to look and feel fabulous. A great photographer will guide you into poses that look and feel natural.
It’s easy to achieve a number of different looks using one base pose: try looking at the camera, looking away, smiling, laughing, a half smile (or even no smile). Think of a model at a shoot; they’re continuously changing their poses and angles to create interesting looks. Being playful in front of the camera ensures you have amazing variety in your gallery of images.
Your photoshoot can be such a fun and empowering experience, so make the most of it. You’ve invested in this experience for your brand, so embrace every moment. This is your time to shine, lovely!
For more from Michelle, click here to check out Eyes of Love Photography.