I have a question: Are you booked out and working with all the ideal clients you want?
(Ha! I can almost hear you snorting with laughter into your MacBook all the way from here!)
If you answered no, don’t worry my friend, you’re definitely not alone! In fact, the majority of women I speak to running coaching, creative or other service-based businesses admit they are tired of struggling to win clients and feel totally confused/overwhelmed/freaked out about exactly what to do to bring their dream of having a thriving business to life.
Can you relate?
If you’re anything like I was starting out, winning clients is always on your to-do list, but something you rarely get around to. I get it: the idea of putting yourself out there and (gulp!) actually talking with potential clients brings up a lot of stuff. It’s confronting, intimidating and totally outside the comfort zone for most of us coaches and creative entrepreneurs. I mean, we were born to help our clients transform their lives, not be salespeople, right? And so instead… it’s easier to pack your days with busy work that feels important – but is far less confronting (think tweaking your website, updating Instagram, setting up a mastermind crew, and aimlessly ‘networking’ in Facebook groups)…
Each night, as you hit the sack disappointed you didn’t get there again today, you try to convince yourself you’ll focus on pro-actively winning clients tomorrow. Even so, somehow the next day is a carbon copy of the one before it: Long days where you work your ass off but don’t actually bring on as many great clients as you want.
Your whole day disappears as you watch Friends and Sex in the City re-runs in the background while working on your website or networking on social media instead of ‘hustling’ for clients (but… eugh, that word ‘hustling’ sounds terrible. Do you *really* want to hustle if it means being sleazy, in your face and salesy with potential clients? Hell no! And what exactly should hustling in your biz look like day to day anyway?).
Secretly you feel ashamed about working so damn hard, but not earning all that much.
You’re smart. You KNOW you do great work. You’re not afraid of hard work. And so you ask yourself over and over again: ‘It is meant to be this bloody hard?’
Sister, I don’t mean to stress you out, but…
The cold hard truth is that without clients you don’t have any cash flow. And without cash flow, you don’t have a sustainable business. What you DO have is an ocean of stress, plenty of sleepless nights and worry-driven days. The anxiety-fuelled fact that you don’t have all the clients you want – that you’re still not fully booked – is always there weighing on you, even when you try to push the thought to the back of your mind.
If you’ve been working your ass off – writing your eBook, Instagram Storying like a mofo, updating your Facebook, working on your first eCourse, sharing great content, submitting guest post after guest post to the Huffington Post – but still have a lot of client-shaped holes in your schedule, YOU’RE NOT ALONE.
In fact, it’s not your fault you’re not yet fully booked.
You see, there’s so much crazy misinformation out there these days about what it takes to win the clients you want. Knowing exactly what to do, when to do it and what to prioritise is damn confusing with all the options out there. I’ve seen it over and over with my private clients, incredible women coaches and creatives who are amazing at what they do, stuck, overwhelmed and wracked with self-doubt when it comes to consistently winning clients.
So many of us are confused about exactly what to do – the exact steps to take – to get booked out with great clients, and have been fooled into overcomplicating the shit out of things.
The great news: Being booked out with awesome 1-on-1 clients you love (who love you right back) is simpler than you think!
In fact, my personal approach to getting (and staying) fully booked is all about crystal clear clarity, setting up a solid foundation and then consistently rocking just a few simple, yet big impact, strategies done well.
If you’ve ever dreamt of having a thriving business you love but feared you’ll never be that person, hear me when I say: Those fears are nothing but bullshit self-doubt.
Being booked out is possible for you and your business. And I can help.
Before I go on, I want to answer an important question: Why booked out?
Because winning clients is THE most important first step. When you’re first starting out in business, it feels like there’s heaps to do, but actually, there’s only 1 thing you MUST do – only 1 truly non-negotiable: Win clients.
Until you have clients, you don’t have a business. You just have an expensive, time-consuming hobby that keeps you awake at night with the anxiety of wondering if you should give it up and go back to a soul-sucking ‘real job’.
Of course, the cash flow is great, but there are a few other great reasons why I recommend you focus on getting booked out, especially if you’re never in your business or pivoting to a new niche.
Having a roster full of excited clients naturally opens the door to a flood of other exciting opportunities. In fact, being booked out can be your golden ticket to quickly growing your business empire for real (however that ‘empire’ looks to you!).
If you’ve been reading the blog for a while you know I’m not perfect. I make mistakes and learn new things all the time, and I’m still on my own business building journey, but take it from me:
I know from experience that your confidence soars when you’re booked out with a wait list of raving fans excited to work with you.
That’s not all. The market insights you’re able to gather by working 1-on-1 with premium clients is, well, priceless.
Those insights mean your next offers – ecourses, ebooks, group programs, workshops, live events, meditation albums – are more likely to sell like hot cakes. Success begets success. Your reputation as an in-demand hot commodity snowballs. Influencers reach out to YOU. You wake up excited each morning and hit the sack proud each night. You sleep well, knowing you made the right decision to leave that soul-sucking job, confident you’ll never have to go back. Your significant other stops asking you when all your hard work will pay off. And you finally have the steady cash flow and momentum to easily take your business to the next level, and to take your family on the holiday you’ve been promising them.
If there’s just one thing you take away after reading this letter, please let it be this: A delightfully full roster ISN’T just for a chosen few cool kids in your field. It is within your reach (yes, being booked out is possible for you!).
Let me break it down for you. When it comes to getting booked out in real life with great 1-on-1 clients, you only need 4 things :
1. An incredible, irresistible-to-you-ideal-client offer
2. Clarity around exactly what ‘booked’ out looks like for you
3. The ability to attract and then convert great leads into excited, high-paying 1-on-1 clients
4. The daily, weekly and monthly success habits that bring everything to life so you can consistently bring in fantastic new leads and win all the clients you want
That’s EXACTLY what I take you by the hand and reveal, step-by-practical-step, in the Betty Booked Out Formula.
INTRODUCING THE BETTY BOOKED OUT FORMULA
You might have already heard, I’ve jusssst opened the doors for a special LIVE round of the Betty Booked Out Formula. This will be the ONLY time I run the program live in 2018. You guys, I’m so SO excited about it!
The Betty Booked Out Formula gives you the power to start winning more ideal clients this week.
Inside the program, you’re going to learn everything you need to know to stand out in your industry, cut through all the noise, powerfully connect with and then win your ideal clients over and over again (without ever being sleazy, unaligned or inauthentic).
And the best bit is that every single part of the program is proven. It works. Women coaches, creatives, solopreneurs, freelancers and experts just like you from all over the world have LOVED the Betty Booked Out Formula and experienced incredible results.
(In fact, I often hear alumni students tell me how the program transformed their business. I can’t tell you how much I absolutely BEAM when I hear that!)
The Betty Booked Out Formula is packed with everything you need to help you get fully booked with 1-on-1 private clients.
I made sure to leave nothing out and made everything as PRACTICAL as I could because I want you to be able to get started using the complete system straight away today to unlock the door to your booked out business.
Check out the testimonials here (there’s a bunch more on the official Betty Booked Out Formula page). Your booked-out dreams don’t have to be a pipedream. You can be booked out and thriving this year. In fact, the next 90 days could change everything for your business.
If you dream of being booked out with clients you love, I’m thrilled to invite you to join me for the Betty Booked Out Formula this year!
Click here to check out all the details → BettyBookedOut.com
HEADS UP: Doors are only open until midnight Monday, June 4, 2018, so head over to the official BettyBookedOut.com page to learn more now.
I can’t wait to see you on the inside!