Do you freak out when people ask you what you do? Don’t know how to answer in a clear, succinct way that makes you sound rad without coming across as a wanker? Are you a coach/consultant/freelance/another type of kick ass creative service provider? The weirder the better! This post is for you!
This is a little something I shared in a private online group I’m a member of a while back. I’ve had great feedback on it and wanted to share the goodness here.
I’ve noticed that heaps of peeps mention they struggle coming up with a great and not-too-technical answer to that dreaded ‘So, what do you do?’ question. Do you? I’ve got a super easy formula you’ll find totally useful.
Here it is:
I work with (insert your ideal clients) by/helping them (insert a couple of words describing the big picture of what you do) so that they (insert concise description of the result your ideal client wants to experience).
This formula totally works best when you use really simple, tangible words. If you’re hitting the equivalent of Year 7 reading comprehensive level you’re doing it right. Yep, seriously. Outside of your industry, that’s the level of language that works best.
You also want to be sure to keep it really authentic and conversational – get rid of anything too salesy or that just doesn’t feel like you.
Here are some examples to get your creative juices flowing:
I work with wedding photographers to help them create beautiful albums so that their clients turn into raving fans.
I work with socially conscious small businesses to organise events so that the events stand out, run smoothly, and truly represents their values.
I work with solopreneurs by taking care of all of their company and tax obligations and record keeping so they don’t need to worry about a thing at tax time.
I work with women entrepreneurs by taking care of every part of their online brand so they increase their reach and share their genius with a bigger audience.
Like anything, it’s a-ok to tailor it to your audience.
Now I’d love to hear from you:
01. Give it a go! Using this formula, share what you do.
02. Do you use another formula? I’d love you to share so we can all learn together.