In the early stages of business, when you’re a mainly (or entirely!) a one-woman show, it can be seriously confusing knowing where you should be focusing your resources. I know from personal experience how shit, overwhelming and exhausting it can be when you’ve got a TO-DO list as long as your arm and a brain that doesn’t stop when you close your laptop for the day. There’s always so much to do, right? What can you do to create more time in your schedule for the important stuff?
I see so many people spending precious time and energy on stuff they just don’t have to. In fact, spending time doing some of these jobs could inadvertently sabotage your business big time, instead of helping it thrive.
Worried this might be you? Read on. Here are 21 time and energy consuming things that you won’t see a great return on investment. (They may not be what you’re expecting!)
It’s not your job:
To defend your pricing.
Instead, it IS your job to help people understand the incredible value of your work and to help prospects decide if working with you would be a good fit.
To be the industry watchdog (unless, of course, you’re actually a regulatory body).
It’s one thing to know what’s going on in your field. It’s another to be consumed by what others are doing. Keep your attention on what you’d like to grow.
To judge others in your field.
I absolutely get that you should cultivate your own ideas and opinions, but stop wasting time excessively comparing yourself to others. Instead, focus on your own business and being the best you can be.
To convince people they need your services.
Your time (and marketing budget) will be much better spent on connecting with and converting fans and those prospects already on the fence.
To work for free (or for very little).
Of course, pro bono work can be an incredible way to give back to your community. That’s not what I’m talking about here. Big impact work deserves big money. Period.
To always take responsibility for your client’s success. (This one applies most of the time.)
Any reasonable person understands there’s a number of variables at play in any service environment. Sure, clients might work with you as a way to mitigate/transfer risk – and that can be really valid. Just think carefully about when and what kind of guarantee to offer clients (if at all).
To serve everyone.
Instead, focus on the people you can help the most and then serve as many of them as you can.
To consistently prioritise work over rest and play.
If you’re truly committed to serving your clients as best you can, you have a duty to get enough quality rest and make space for leisure and play so you can consistently bring your A game to the table.
To make an offer just because others are doing something similar.
Forget blindly following the pack. Instead, be clear about your intentions, play to your strengths, and create from a place of keeping your brand values and ideal clients top of mind.
To aim for any goal that doesn’t truly feel like success in your heart of hearts.
There’s nothing like the sense of emptiness and disappointment that comes with finally reaching a goal you’ve been working your butt off to achieve, and realising it was never YOUR goal to begin with. (Sadly I’ve had the pleasure of learning this one the hard way.)
To keep everyone happy.
Mainly because if you’re at all interesting and want to stay that way, it’s downright impossible.
To agree when you don’t mean it.
Instead, know it’s always cool to agree to disagree.
To engage with haters and/or idiots.
Your business isn’t a democracy. It’s not your job to acknowledge or showcase everyone’s voice. Instead, share your energy and expertise with fans – and ignore the haters.
To struggle alone.
Instead, surround yourself with like-minded people. Community, support networks, mentors and coaches will help you build a more sustainable business more quickly. Plus, it’s more fun too.
To dim your light so others feel better about themselves.
I promise you, the fucktards that would actually feel better about themselves thanks to you hiding your brilliance are so (so!) not worth it.
To wait for permission.
If you’re waiting for external validation before you begin, hear me when I say: It may never come. Instead, know the ultimate authority to take action is already inside of you.
To argue with your intuition.
Ultimately, it’s a fool’s errand. Instead, acknowledge your intuition, listen closely and align your actions.
To be bound by the opinions of others.
Always remember: You’re the lady boss in your business. That means you get to make the rules.
To be perfect.
Realness and vulnerability are refreshing, interesting, way more fun and will always win you way more supporters than perfection.
To take to heart criticism from anyone.
It’s important to keep in mind that whatever criticism (constructive or otherwise) comes your way, it doesn’t have to crush you.
To do things that aren’t directly related to you making money in your business.
Outsource these (or drop them from your To Do list entirely). Because seriously, cash flow is really important.
I hope you find this list useful!
PS. If you like this post, you might really like my e-course, Packaging You. If you’re serious about creating irresistible offers and working with high-end clients, then Packaging You is your next best step. Packaging You is now included in my signature program: The Betty Booked Out Formula. You can find out more about it here!