Get Inspired

GET INSPIRED : MINI GUIDE

bettymeansbusiness_image_kateThe benefits of running your own business are far reaching and many. Creativity, flexibility, financial freedom, being of service, making a difference, doing work you believe in, inspiring people.

But let’s face it. There are some days that just feel like a slog.

So I’ve gathered here a shit-tonne of inspiration from my interview archives to keep you going on the less fun days.

The goodness contained here comes from lady bosses from all over the world who have shared their wisdom and stories about how they got started, how they keep going when the going gets tough, and the absolute best bits of doing business for themselves.

Featured here are big wigs like Jess Ainscough, Rach MacDonald, Adele Cherie, Alexandra Franzen, Susannah Conway, Julie Parker, Denise Duffield-Thomas, and a whole lot of other incredible up and comers.

It’s easy to forget that everyone started somewhere. Whilst all these women have successful businesses, it wasn’t always like that at the start. Here they share their stories from their beginning through to how they got to where they are now. I bet you’ll see they’re not that different from you!

You’re welcome.

Want to jump ahead?

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TO TAKE THE LEAP

No two people’s journey is alike – and that’s especially true when it comes to how all the women I’ve interviewed got started in business. It seems the most important factors in getting started are the decision to go for it, taking action and to simply keep showing up.

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bettymeansbusiness_graphic_startquoteI started The Wellness Warrior as a therapeutic outlet, to share my experiences, lessons and research while on Gerson Therapy and healing. For the first 18 months, the site was purely a blog.

But over time, my tribe has grown and grown and there came a point when I realised I could turn this little blog into a lucrative career… It’s been such an organic process – my biz growing in direct proportion to how much my health can handle.

Jess Ainscough


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bettymeansbusiness_graphic_startquoteIn 2009, I bought a big, fancy camera. I had no idea how to use it, and nothing to really take photos of – except my food. So I began to snap photos of my food and the response was overwhelming.

I built my first website (again, no idea what I was doing!) and it started to get thousands of views each month. I launched an ebook, and in 2013 I quit my full time job to focus full time on Vegie Head.

Adele Cherie


bettymeansbusiness_graphic_startquoteBeautiful You was born while I was a practising counsellor at a health centre. Soon I started to receive requests to work with people 1:1, so I branched out to do that firstly part time while I also trained to be a coach and began working with incredible women who wanted support, guidance and inspiration to make their life the best it could be.

Julie Parker


bettymeansbusiness_image_quoteauthor03Age 25: Quit my job — on April Fool’s Day. Locked down a sweet gig as a copywriter with an award-winning marketing agency. Befriended a few power-bloggers. Ghostwrote essays, edited digital manuscripts, revamped resumes — anything to pay the bills.

Kept writing.

Age 27: Found myself running a six-figure mostly-online-ish writing & communication business — with thousands of readers from London to Melbourne to NYC and beyond. (Whaaa?) Did my 200th VELOCITY session. Got a book deal. Cried.

Alexandra Franzen

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bettymeansbusiness_graphic_seafoamquoteIn 2008 I moved to a new city and was given the opportunity to teach a photography class at a local adult education centre. As they already had a technical class I decided to create something more meaningful drawing on everything I’d learned through my healing journey.

I called that first class “Unravelling: Ways of Seeing My Self” and was excited to share my ideas with the 10 brave women who’d signed up. As we shared tears and revelations week after week I knew I was onto something, so I followed my intuition and offered the class online —within just one week I had 100 women signed up.

Susannah Conway


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when you need to make a tough decision

Vision boards, business plans, working with coaches and experts, taking time to check in with yourself and going with your gut. When it comes to making decisions in your business, everyone has their own approach.

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bettymeansbusiness_graphic_whitequoteNow as the business progresses and goes from strength to strength I seek out help from mentors and teachers who I trust to bounce ideas around with and listen to their advice or suggestions. My time with these professionals is invaluable as they have the expertise I do not in order to take my ideas and dreams to the next level. I always listen to the client feedback and take any action accordingly on what could improve our services and I always, always listen to my gut.

Kate Reardon


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When I have to make a decision I chew it over in my journal and check in with myself to see how it *feels*. If it feels good I do it; if it feels not so good I don’t. It’s really as simple as that and so far this method hasn’t let me down.
Susannah Conway
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I’ve learnt to trust that things will unfold. I’m working with a business coach right now and we’re working on a longer-term strategy that will change the way I work with people (less 1:1, more groups) so that’s pretty exciting!
Kerry Belviso
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You can try something and you may find out very quickly it doesn’t work – maybe people don’t want it, or people want it but you’re killing yourself to make it happen. You really won’t know until you put yourself out there.
Laura Dinstell

bettymeansbusiness_graphic_startquoteI follow projects I have the most enthusiasm and inspiration for. I don’t always make programs that could make the most money, but am more interested in experiencing my Core Desired Feelings. Once I have a vision of what I want to do, I brainstorm and check in with my awesome power posse.

Nicola Chatham

bettymeansbusiness_graphic_startquoteGenerally, I use my hut (that’s my heart + gut, of course). If my hut isn’t giving me clear signals — or if I need validation — I ring up my tarot card reader. And that’s about it. Seriously.

Alexandra Franzen


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bettymeansbusiness_graphic_seafoamquoteMy intuition! Call it sixth sense or street smarts but when I get a vibe about something, I go with it. Even if it seems totally illogical. All of my best business decisions come from my gut instincts. For some odd reason, I have uncannily good business instincts which is why I think I’ve survived for so long. Oh, and yes, I will sneak a peek at the tarot for guidance and I’ll use astrology to time stuff. Shhh…..

Theresa Reed

 


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when you FEEL LIKE GIVING UP

Everyone – even that person you admire who seems really established in your field – has those tough days where they just wanna stay in bed with the covers over their head. And, if they’re anything like me, occasionally they do just that. But the next day? They’re back at it; innovating and course-correcting because they know their dreams are worth it.

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bettymeansbusiness_graphic_whitequoteI can chat and correspond all freaking day, but dive into the techy stuff? Bloody nightmare. I’ve slowly started to implement systems in my business (auto-responders, online book-keeping, etc) and I’m excited to experience the extra spaciousness in each and every day once it all comes together. Hiring a business coach sorted me out! I’ve no doubt I’d be chained to my inbox if it weren’t for reaching out and asking help.

Tara Bliss


bettymeansbusiness_graphic_startquoteStart with a clarity-finding sesh and ask: Where are my energy leaks? What am I currently doing that I resent? What am I itching to get rid of so I can create more ease, comfort, a simpler life? Let the answers form your Things I Need To Phase Out list and get to work on your Things That Bring Me Joy list.

Rach MacDonald

bettymeansbusiness_graphic_startquoteI still have moments of why am I doing this, it would be easier to just get a job! Then I just start thinking about the restlessness and boredom that would set in, office politics, and having to answer to someone else instead of creating what I am passionate about — which is all I need to remind myself of when I’m feeling down and out to set me on the right track again and to make my biz work for me.

Lesh Karan


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When I have tech issues, not being a ‘tech-head’ myself, I freak and find it hard to juggle all the urgent balls I need to in getting things back on track. I have become more skilled at things as time’s gone on, but I have learned the hard way that I can’t do it all, and having an expert on hand to support me is vital.
Julie Parker
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I started a mastermind with some close business friends and it’s made a world of difference. Being around other people on a similar journey normalises it and makes it so much easier to keep moving forward, no matter how uncertain it seems.
Tahlee Rouillon

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when yoU’RE FEELING FEARFUL

Fear of some kind is usually standing right between you and the thing you really want. Fear is a great opportunity to check in with yourself. It’s not necessarily a sign to give up – but instead can actually be a sign you’re heading in the right direction. It seems most of the time success and achievement come down to how you choose to manage fear.

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bettymeansbusiness_graphic_whitequoteI’ve stopped trying to do battle with fear. I accept that fear will always be there, but know that in acknowledging the fear, breathing through the tension, and just being with the fear, I can expand beyond it.

When you are clear on what’s driving you, and know the contours of your ideal life, you have better motivation to expand—slowly, if you like—beyond your fear.

Ezzie Spencer


bettymeansbusiness_graphic_startquoteDuring the very first year of my business, I cast a wiiiiiiiide net. I was willing to work with — and for — just about anyone who was willing to chuck a few bucks into my PayPal account. I didn’t know any better, I didn’t have much security — and like most newbie entrepreneurs, I was scared!

But fear & desperation got real old, real quick. I learned how to refine my offerings, and got mega-clear on what I was willing to do (and not do).

Alexandra Franzen

bettymeansbusiness_graphic_startquoteI was so far out of my comfort zone on all levels and had dived head first into a dream before the fear got a hold of me (that came after). I trusted my gut 100% and that faith is what got me through those first daunting months. I knew I was good at my job and I had established a good reputation from my time in Thailand and working in Australia. I knew that I was put on this planet to help people heal and I knew that Bali was the right place. I worked on my own self-confidence and self worth and as that got stronger everything fell into place.

Kate Reardon


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My philosophy is: FUN is the ultimate antidote to FEAR.

If you’ve set up your business so that you’re having ridiculous amounts of fun — where every project feels like a total guilty pleasure — you’ll barely even notice those moments of “fear.” And you won’t really care if you occasionally “fail.” Because you’ll be having a FREAKING blast, every single day.

Melissa Cassera
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I’m a highly nervous creature, so fear is a palpable presence in my life. I spent many years trying to quell my fear, but since launching my business I’ve developed a deeper relationship with fear. Now I direct this highly nervous energy into intensely enthusiastic energy.

The number 1 way — the only way — for me to manage fear is to ACT.

Kate Erlenbusch

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bettymeansbusiness_graphic_seafoamquoteI’m very much a believer of facing my fears head on. I don’t coddle them. If I can identify something that’s blocking me, I address it, acknowledge it, and then try to work around it or through it. I meditate on it, have some reiki, pull some cards and journal. I have a team around me- a manager, business managers, 2 staff members and my husband… so when those fears arise, I have sounding boards to go to. I truly think talking it out helps!

Adele Cherie

 


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BY the brains trust

I always ask my interviewees to share the best advice they ever got. Tried and true, these nuggets are golden.

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bettymeansbusiness_graphic_whitequoteSometimes a gentle

“No, but thank you so much
for asking”

is called for, and I’m getting better at saying that (to myself and others!) Learning to own that potent two letter word has been hugely liberating.

Rach MacDonald


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Don’t be afraid to be unashamedly YOU in your business. You don’t have to share your darkest secrets but infusing your personality through everything you do makes you so much more relatable to your audience.
Susannah Conway
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Despite your best efforts to plan, you will likely need to course correct at some point. If you accept this fact ahead of time, it’ll be a lot less painful, and you’ll move much more quickly toward creating the business you want.
Laura Dinstell

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“Work smarter, not harder – my dad always said that.”

Adele Cherie

“The clearer I got, the easier it became to attract the right people. Cliché, but true.”

Alexandra Franzen

“Boundaries are a beautiful thing. Learn how to set them.”

Kate Erlenbusch


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If you really give a shit about people, it shows. I care about serving my clients and dishing up some fun tarot stuff at the same time. I’m not about SEO – I’m about LOVE. Focusing on that is how I create a marketing system that is authentic yet comfortable for my introvert tendencies!
Theresa Reed
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When someone gives you advice, carefully evaluate where they are at, before you start to apply it. Essentially that person will be giving you insight into how they did it—if they’ve done it at all, that is. You’ve just got to work out who you are, and what you want, first.
Ezzie Spencer

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from the best part of the job

I’ve always found the best way to stay motivated is to focus on how damn good it’s going to feel when I achieve that next milestone or my goal or connect more deeply with my purpose. Truthfully, it’s hard NOT to be inspired when your work can surprise and fulfill you this much.

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bettymeansbusiness_graphic_whitequoteI got an email from a wonderful mother, across the seas, in Europe. Her teenage daughter — whom she’d taken in, as a foster child — was putting her spirit & psyche back together, after escaping a childhood of unspeakable abuse.

The mom asked if I’d write an email to her daughter, who looked up to me, read all of my blog posts, and was using my communication scripts to come out of her shell & build up her confidence.

When I got that email, I wept.

I realized that somehow, without noticing, I’d become a “role model.” It felt like a big, beautiful responsibility — one that I was honored to take on.

Alexandra Franzen


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There’s not a day go by that I don’t feel passionately privileged to be carving the life I want from doing the thing I believe I was born to do. The fact I get to make money from it and buy hot handbags and go on holidays is totally part of that too.
Julie Parker
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I love hearing how well people feel after using meditones. How they use them on frantic days or to help them drift off to sleep. I’ve had a couple of people tell me it’s the only meditation music they use now. Even over Deepak Chopra! That’s pretty humbling.
Tahlee Rouillon
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The fact that I have been doing this full time for as long as I have is my biggest success. I’ve had a lot of luck with my career and some cool things have happened over the years but ultimately, my longevity is what I am most proud of.
Theresa Reed

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I’ve always found the best way to stay motivated is to focus on how damn good it’s going to feel when I achieve that next milestone or my goal or connect more deeply with my purpose. Truthfully, it’s hard NOT to be inspired when your work can surprise and fulfill you this much.

“Launching my eBook, Make Peace With Your Plate, was really exciting. I set myself a goal of selling 500 copies in two weeks and I smashed it! I couldn’t believe I could actually make money from one eBook, but it has been my living income since I launched in February.

Jess Ainscough


bettymeansbusiness_graphic_startquoteMy most exciting business success so far is The Vegie Head Academy… It was 8 months work that took me overseas to film, research and write. It was a phenomenal experience and it’s being incredible to see the finished product.

Adele Cherie

bettymeansbusiness_graphic_startquoteI remember celebrating my first sold out workshop with a glass of champagne at the fanciest restaurant in town saying “Universe, more of this please” -and it’s just gotten better and better.

Denise Duffield-Thomas


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Filming a month long documentary in North Bali with some very high profile clients undergoing a fasting detox and healing transformation. It felt like I was in Big Brother for the entire month. It was an exciting experience both personally and professionally, one that I will never forget.
Kate Reardon
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Without a doubt, seeing the changes my clients make in their lives. So many times clients come to me feeling stuck, depressed, unhappy and/or anxious and I love seeing the transformation that so often takes place, and being part of their lives at what can be such a transitional time.
Kerry Belviso
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Writing Spirited was a potent reminder of how deeply fulfilling creative work like this is – from setting the intention, right through to the words and design – but even more so, how inspiring it is to work with one of your besties on a project that sets both of your hearts ablaze.
Rach MacDonald

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TO TAKE CARE OF YOURSELF TOO

What’s taking care of yourself got to do with your success in business? The short answer: Everything. You can’t give what you don’t have. With clients depending on you and the important difference you could make in their lives, you owe it to them – and yourself – to treat yourself with care. Here’s a peek into how these incredible women look after themselves.

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bettymeansbusiness_graphic_whitequoteI’m learning how to set clearer boundaries. I’m starting a habit of working out every morning before work and I shifted my start time to accommodate this. I’ve also taken Monday and Fridays off coaching. I’m starting to realise that I don’t have to accommodate everyone else’s preferences – that’s a huge realisation for me.

Denise Duffield-Thomas


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I make self care practices my number one priority. That means the best quality organic food, filtered water, meditation, walking, personal training and acupuncture once a week. They are my non-negotiables.
Adele Cherie
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Nature is my muse. My home. My soul’s resting place and delight. Nature is my church. My deepest inspiration.
Nicola Chatham
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My entire business (systems, structure and essence) is permeated by what I teach: how to work in alignment with your natural rhythms as a woman. Honouring this is the ultimate in self-care, in my book.
Ezzie Spencer

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“More yoga, yoga, yoga.”

Alexandra Franzen

“The fullness of this year has taught me
how important it is to check in with myself regularly.”

Rachel MacDonald

“A pot of tea. A cuddle with my cats. A smooch with my husband. Meditation.”

Julie Parker


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The biggest challenge for me has been not taking on too much at once. My body is still in healing mode, and probably always will be, so I need to be super mindful of how much I’m taking on.

I’m incredibly ambitious, and want to do everything RIGHT NOW, but I need to have patience. My body tells me when I need to slow down. My left arm and shoulder (the location of my cancer) swells and aches when I’ve been overdoing it. I guess it’s a blessing to have such a prominent messenger that I can’t ever ignore.

Jess Ainscough


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I mistakenly believed at first that I had to sacrifice the rest of my life to be an entrepreneur (probably the exact opposite reason to why any of us actually dives into self-employment!), so I quit my job and buried myself away in my room. Now I try to make room in my life for movement and sunshine (cue: sanity).
Tara Bliss
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I do a LOT of self-care so most weeks I’ll have an appointment with my naturopath, acupuncturist, massage therapist, kinesiologist or business coach to fit in. I tried seeing a lot of clients with less support and that doesn’t work for me. Hello adrenal fatigue!
Kerry Belviso
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A daily meditation is a MUST. I usually spend a few minutes thinking about the phrase “How can I be of service today?” This takes the focus off of “me” (how much money to make, who commented on my last blog post, blah blah, etc.) and puts it back on the people that matter: my audience!
Melissa Cassera

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I hope you’ve enjoyed this mini guide and that I can keep helping you make your business dreams come true.

Lots of love,
Kate xo