The Secrets Of Sales Pages That Rock

  Ah, sales pages. You don’t have to love ‘em, but you do have you respect ‘em, right? Through my client work, and my own projects, I’ve worked on a bunch of sales pages (from extremely simple to extremely fancy).  And so, at this point, I’ve got a clear idea about how to create sales page content, how to give the page smart strategic structure, and which are the most vital bits of information you must include to get your… Read More

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Lights! Camera! Branding! How To Prepare For Your First Photoshoot

  I recently had my second photoshoot with photographer, Michelle, from Eyes of Love Photography.  Professional branding photos can take your business to a whole new level.  If you’ve never had a branding photo session I strongly recommend you book one in pronto.  No matter how nervous you feel, you won’t regret it. I know so many women entrepreneurs feel pretty damn awkward at just THE IDEA of someone whipping out their camera (I’m including myself here).  Experience tells me… Read More

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How To Find “The One” (Your Perfect Mentor, That Is!)

  Let’s be real with each other, lady: Working for yourself can be one of the most isolating experiences out there.   Day in, day out, we toil away in our home offices, or in cafes, or on our couches in our yoga pants (!!), working with clients, writing blog posts, figuring out our marketing, and generally working our booties off to get to that next step — whatever that may be for us.   Of course, you’re making it… Read More

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10 Tips For Killer Opt-Ins

  (This is a revamp of a vintage Betty Means Business post from 2014 — whew, time flies! You may recognise a few of these ideas, but we’ve fleshed out and doubled the number of tips.  So let’s jump in!) Today we’re talking about something so many coaches and online business owners love a lot, but might also dislike a teensy bit:   The often elusive, powerful-if-you-get-it-right tool of… an opt-in gift.   For the uninitiated: an opt-in gift is… Read More

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List building 101 for Coaches (Part 1): The What, Why, When and How Of Building A Thriving Subscriber Community

  Shamefaced confession: When I started my business, I didn’t start building a list of subscribers straight away. And when I did… I completely half-assed it. Gulp.   Seriously: Looking back, I think my first opt-in basically just said: “Join my mailing list!”, but I didn’t have any incentive for people to subscribe.   At the time, I assumed that if people wanted to sign up, they just would. And if they didn’t? That was cool! They must just not… Read More

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The REAL Morning Routines Of 5 Women Killing It In Their Online Business

  To be honest, I’ve let my morning routine slip recently.  At the beginning of the year, I had my perfect routine down pat… but as the mornings became darker here in Australia, I found myself wanting to grab a few more minutes in bed each morning instead of getting up. Why does this matter?  I’ve noticed that there is a strong correlation between me actually doing my morning routine and my sense of calm/in-controlness/spaciousness/groundedness/happiness, which in turn dramatically impacts… Read More

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