13 Magic Questions To Craft Your Perfect Coaching Offer

Without coaching packages that are a great fit for you and your ideal clients, building your coaching practice can be a hard slog.  Standing out from the crowd can be tricky, and (*sigh*) winning clients even trickier.  Without at least one irresistible offer, bringing the vision you have for your business to life can be a struggle, and your bank account (not to mention your confidence!) will suffer.

With all that in mind, today I’m sharing a few important tips and 13 big questions to help you quickly get on with crafting your perfect coaching offer. Check out this bad boy infographic I (with help from designer, Sian) created for you with all the deets.

(PS Not a coach, but still want to create a compelling offer? My spider sense tells me you’ll still find most – maybe all – of these questions relevant.) Dig in!


Stand out from the crowd by crafting the perfect coaching offer using these 13 magic producing questions.



Kate xo
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About Kate

Through her passion-fuelled coaching, consulting and writing, Dr Kate Byrne helps women coaches and consultants intentionally engineer success so they can shine neon bright in business. She is an advocate for being all in, charging what you’re really worth and premium pricing.

Connect with Kate now at Betty Means Business, on Facebook, Twitter and Instagram.

  • Awesome! Thanks Kate, I love the infographic – it adds even MORE value to these 13 magic questions by clearly identifying the flow in which I need to brainstorm my coaching offer. Extremely helpful, as always!

  • These are excellent tips! I’m not a coach but I do have a service-based business and these are going to be super useful to help me craft my packages 🙂

  • Fantastic questions Kate! Loved the last section in particular – really pushed for better clarity. Great Infographic & thanks for sharing it. Aerlie

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  • I already had a good idea of the coaching services I wanted to provide. Answering these questions just gave me confirmation that I’m on the right track! Thanks so much…awesome post!