I’ve already shared some of my learnings on this here on the blog but lemme tell you: when it comes to the nuts and bolts of successfully launching an e-Course, there’s a lot more than meets the eye.
Enter Kathryn. These days this lovely and über switched on mama – who originally started out as a coach for mums returning to work, which then led her to support mums in business – specializes in helping people create and launch their own e-Courses. It might sound like a small niche, but when Kath saw her own business quickly grow to 6 figures thanks to e-Courses, she knew she wanted to help others achieve the same level of success too. And niching in this way has really paid off for Kath, with her business continuing to grow – even while she’s stripped back her offers and ‘officially’ been on maternity leave for the past few months.
I love this meaty interview and I’m sure you will too. If you’ve ever thought about creating an e-Course OR wondered how the hell anyone gets anything done with little ones in tow, this interview is for you!
Tell us about your journey into entrepreneurship.
I never expected or planned to start a business, but when I saw my brother and sister-in-law both take the plunge into entrepreneurialism and following their passions, something started ticking over in my brain.
I’d never had any entrepreneurial role models in my life, but all of a sudden I saw this whole other possibility for myself.
I spent some time soul searching and thinking about what I could do that:
- Meant I could work from home;
- Was creative; and
- Involved helping people
Finally, I decided to enroll in a life coaching course and my business Reverie Coaching was born
Initially, I thought I would be a return to work coach for mums but I started attracting mums in business instead and found that I loved business coaching.
Within six months, I had launched my first e-Course and discovered that I loved not only creating online learning but also teaching others how to do it themselves, and so my flagship program the e-Course Launch Formula was born.
I worked very hard on my business for 12 months, whilst also working full-time in the corporate world and finally, in January 2013, took the leap and quit my job and I have never looked back.
What’s the best business advice you ever got?
I have worked with a number of coaches over the last 3 years and also enrolled in many online learning programs, so it is hard to narrow down to just one piece of advice.
But last year in a mastermind, Denise-Duffield Thomas, a friend, and mentor, said to the group ‘making money doesn’t have to be that hard‘ and I realised that we often make things really complicated for ourselves when it can be really easy. That made me realise that focusing exclusively on e-Course Launch Formula (rather trying to run and promote multiple e-Courses) was the smartest and easiest way to grow a business and a life I love.
You’ve been doing incredible things! What’s been your most exciting business success so far?
I find that with every six months or so in my business there is a new level that I reach and new goals that are achieved and if entrepreneurs would just take a step back they can be amazed at all that they have done!
For me, it has been the continuing success of the e-Course Launch Formula and the fact that it is now a truly global course and one that some really amazing entrepreneurs have noticed and helped me promote. I’ve managed to get some guest spots on some incredible blogs, have been offered an amazing partnership for 2015, and in my current free video series, eclipsed my goal of 1,000 opt-ins over the entire launch by getting over 1200 in the first week!
There have been so many highs in my business and what I love is knowing that the only way is up!
Collaboration or competition? What’s best for business?
The concept of competition is a bit of a nemesis for me. My rational brain will tell me that by being my authentic self I have no competition but it doesn’t stop the nasty fears and insecurities creeping in.
The approach I take to competition is to, where possible, just focus on myself and shut out from my consciousness anyone who triggers any insecurity. This means I unsubscribe from any newsletters or Facebook pages that trigger me and surround myself with people that inspire and energise me instead. Because I don’t ‘follow’ my competitors it also allows me to feel 100% confident that my work is 100% from inside of me and not influenced by others work.
I think there are amazing opportunities for collaboration, but I tend to pick complimentary businesses rather than direct competitors so that the relationship can be truly mutually beneficial.
Alters, vision boards, crystals, tarot, affirmation, dance party breaks. What, if any, rituals do you regularly include in your business day?
I’ve tried lots of rituals over the last three years and the answer is that I am not particularly consistent with any of them. However, there are a few things that I like to include in my day to help me.
I like to set three tasks each day that I want to accomplish, but since having my baby I have reduced that down to just one key task.
I have an inspirational quote about competition on my screen saver to ground me for the day that reads ‘ A flower does not think of competing to the flower next to it – it just blooms’.
I also have a number of visuals posted up around my desk including inspiring affirmations from the Packing You e-Course, my Passion Test cards that affirm what I am working towards and lots of beautiful images to inspire me.
During a launch, I up these rituals to include listening to an amazing meditation on Omvana – the ‘3×3 Manifesting Abundance’ meditation which at just 3 minutes is amazing! I also set an intention each day for enrolments and will often also listen to a subliminal abundance soundtrack while I work.
How much time do you dedicate to working ON your business (as opposed to IN it) each month?
I’m a big advocate of lifelong learning and continually reinvesting back into your business.
I’ve seen a lot of entrepreneurs get a little out of control where they invest because of fear of missing out or because they are searching for the missing piece to the puzzle or a magic bullet. So it’s really important to make sure these investments are made for the right reason.
At the start of the year, I set some intentions about what I need to learn about and also what key things I need to accomplish in my business, separate to client work or running my e-Courses (the day-to-day work).
Because of this, I am then able to filter any decision about enrolling in a course or taking on a new coach or mastermind based on how aligned it is with my overall goals.
I am not sure how much time I work ON my business, but the answer is that I spend a very sizable percentage of my time working on my infrastructure, systems, knowledge, and strategies to ensure my business continues to grow and that at all times I have a clear vision for the future.
Want to learn more about Kath?
I strongly recommend you check out these free videos from her here now. (Yes, these vids are part of Kath’s latest launch and I’m a yelling-it-from-the-roof-tops proud affiliate for her e-Course… but seriously, she shares so much gold here – the first vid even details her income over the past 2 years! – and they aren’t sales at all. I reckon they’re worth checking out and soaking up her wisdom even if you’re not thinking of creating your own e-Course at the mo’.)
Kath’s realization – that we can often overcomplicate things for ourselves – can change everything in business.
This is definitely something I’ve worked on myself – and I’m sure I’ll continue to work on it in the future – and truthfully, it’s something that comes up for many of my clients too. Why do so many of us make things more difficult than they need to be?
Getting really clear on what you are (or would like to be) known for and focusing on a single signature offer can make things much easier for you and at the same time easier for clients to identify exactly how you can help them (and I really believe the clearer we are with communicating that, the more clients we’ll have).
How can you streamline your business? Where are you currently making the most money most easily? And what could you do to make things flow even more easily?
Now it’s your turn: Do you make things harder than they need to be in business? What’s one way you could make making money easier for yourself? I’d really love to hear from you!