You’re talented, so I bet you can do heaps of things. Probably a few you even do really well. And I know you’ve also probably heard that it’s a-ok to be a multi-passionate entrepreneur. It totes can be. But, if you’ve got really varied experience or you’re wanting a stronger foot hold in your chosen field, here’s my advice:
Always ALWAYS go for the slow reveal.
What do I mean? I mean you don’t need to share everything about yourself all at once. In fact more than you don’t need to, I think you shouldn’t. Let me explain with an example. Here’s what I’m advising you DON’T do:
Hi I’m Karen, I’m a designer, life coach, investment advisor, blogger, and public spaces artist.
Do you feel confused about what exactly this person does? I sure do.
Imagine that you’re looking to hire someone to help you sort out your money mindset and finances once and for all. You’ve just met Karen. And you’ve also just been introduced to Andrea.
Hi there, my name’s Andrea. I’m a life coach who works with creative women entrepreneurs to help them secure their financial future so they can live the life of their dreams.
So, who you gonna call? (ok, hire. I couldn’t help but bust out a little Ghostbusters) Yeah, I’d go for Andrea too. She sounds like she really knows her shit. Karen sounds like she can’t decide what she does.
I bet you’ve already guessed the next part of this story. Uh huh, Karen and Andrea actually have the exact same skill set. And you’ve probably also guessed that once you’re working together, Andrea’s gonna draw on her mad design and artistic skills to help you take your (insert your preferred creative outlet) to epic levels of success.
Pick the strongest or most current or most compelling part of your work experience and interests, and lead with that. Framing your experience with a key specialization will get you noticed, get you more customers, more contracts, more handcrafts sold. You can absolutely, and in fact should, tailor it to your audience.
Reveal your broader skill set as the relationship with your client grows. Framing gets you through the door. Getting to know you keeps ‘em coming back for more. Combined = super star, you’re in demand.
Always go for the slow reveal.
I’d love to hear what you think:
01. Do you use the slow reveal?
02. Do you tailor the way you frame your skill set to your audience?