I believe in specialising. In fact, I’m pretty much specialising’s biggest fan. Locking down and sticking to your area of expertise ain’t always easy – it can even be a little scary – but it’s got some seriously great rewards. I’m sure these 3 reasons will convince you to jump on board the specialising train with me, even if you feel worried. Because, well, these are some DAMN good looking benefits!
01. When you specialise people know exactly how you can help them.
When everything you do clearly articulates your niche, your peeps are gonna understand exactly how you can help them. And when people get how you can help, they are waaay more likely to buy from you. The more your people really clearly see how you can help, the more sales you’ll have. Period.
02. When you specialise you get to work with the people you really want to work with.
Imagine working with your ideal client all the time. Pretty cool, right? Specialising includes figuring out exactly who you best work with, and letting everyone know that’s who you work with. Are you a pet groomer who loves working with long haired cats? A web designer who loves helping couples set up websites for their weddings? A stylist who loves working with mums returning to work? A manufacturer of roller skate wheels who loves roller derby? A yoga instructor who loves working with peeps who have serious spinal problems? Let everyone know, and you’ll soon have your perfect clients lined up around the block.
03. When you specialise you are perceived as an expert in your field.
In my first month of working towards my PhD, I learnt experts go narrow and deep with their knowledge set – instead of broad and shallow. And so should you if you want to be considered an expert in your field. And you probably do. Being an expert sets you apart from your more generalised peers. It means you can command higher prices and provide premium offerings. And seriously, why wouldn’t you want to be paid handsomely for your efforts?
What am I talking about? Here’s an example. If you had a long haired cat (I’m naming him Bernard), would you prefer to have Bernard groomed by a professional who works exclusively with long haired cats? Um, hell YES. And you’d probably be happy to pay a premium to have your beloved Bernard looking his best too.
Over the coming weeks I’ll be sharing more on this topic. I think it’s that cool.
Now I’d love to hear from you so we can all learn:
- Have you specialised?
- What’s been your biggest challenge with specialising in your biz-ness?
- Like I need a stiff drink
- Like I can do anything
- Like Im at a yawn-fest
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