Recently I’ve been having fun exploring the idea behind brand words – what can I say; I loves to geek out thinking about the ideas behind the theory. Yes ma’am. That’s the kind of crazy rebel I am.
Lots of peeps (and ok, cards on the table, I’m usually one of them) suggest distilling the ideas behind your brand aspirations and settling on about 3 words that wrap it up. Of course this makes sense: cutting through noise, getting as clear as possible and all that.
But I’ve decided to experiment with something new. I’m marrying up the concept of brand words with vision boards. Why the hell would I do that? Easy. I think both brand words and vision boards can do lot of good in terms of keeping you focused, inspired and motivated.
So instead of limiting myself to just a few brand words, I’m running with a bunch that together make me feel excited and describe my aspirations for the living, breathing, pulsing Betty brand. And I’ve mashed them together with some visually enticing backgrounds (thank you Pinterest!).
If you follow my Instagram you’ll know that I work all over the house – including outside. So instead of something tangible on a wall in my studio, I’ve made a desktop background for my laptop. That way my Brand Words Vision Boards can travel with me. Because you know, there’s nothing like literally keeping your dreams front and centre.
From now on these words will be with me every turn as I start dreaming up and actually creating offerings. And PS OMG even just thinking about doing this makes me feel excited!!
What about you? I’d love to know:
01. Do you have brand words?
02. What are yours?
03. How do you use them?
You know BLYB xo
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- Like I can do anything
- Like Im at a yawn-fest
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