(Image Sources: Nerdy // Curious // Fresh // Crazy Smart // Bad Ass // Accessible)
Recently I’ve been having fun exploring the idea behind brand words – what can I say; I loves to geek out thinking about the ideas behind the theory. Yes ma’am. That’s the kind of crazy rebel I am.
Lots of peeps (and ok, cards on the table, I’m usually one of them) suggest distilling the ideas behind your brand aspirations and settling on about 3 words that wrap it up. Of course this makes sense: cutting through noise, getting as clear as possible and all that.
But I’ve decided to experiment with something new. I’m marrying up the concept of brand words with vision boards. Why the hell would I do that? Easy. I think both brand words and vision boards can do lot of good in terms of keeping you focused, inspired and motivated.
So instead of limiting myself to just a few brand words, I’m running with a bunch that together make me feel excited and describe my aspirations for the living, breathing, pulsing Betty brand. And I’ve mashed them together with some visually enticing backgrounds (thank you Pinterest!).
(Image Sources: Creative // Behind the Scenes // Bold // Fun)
If you follow my Instagram you’ll know that I work all over the house – including outside. So instead of something tangible on a wall in my studio, I’ve made a desktop background for my laptop. That way my Brand Words Vision Boards can travel with me. Because you know, there’s nothing like literally keeping your dreams front and centre.
From now on these words will be with me every turn as I start dreaming up and actually creating offerings. And PS OMG even just thinking about doing this makes me feel excited!!
What about you? I’d love to know:
01. Do you have brand words?
02. What are yours?
03. How do you use them?
You know BLYB xo
- Like I need a stiff drink
- Inspired
- Like I can do anything
- Like Im at a yawn-fest
- Fascinated
- Excited
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{ 4 comments… read them below or add one }
Love this idea!
I’m going with it!
Will be creating my new website soon and branding and I am a very visual person so love IT!
Also with the services I provide sometimes it is hard for the potential client to ‘get’ what I do… with marrying these two together hopefully it can create a better message!
THANK YOU x
This was SO fun! Great idea.
I absolutely love this post. It inspired me immediately to make one of my own about branding myself. Not to mention I rambled about how great BMB is!
Here’s the post with my board and brand words! http://bit.ly/W33BhS
I love your brand words! I never thought of them but I match some of yours.
- nerdy: Yah.. the fact that i know & care about internet-reliant subcultures, anime, wear the classic big nerd glasses, among other things
- badass: I am in love with polefitness and want to get into badass movement forms ( break dance and need to add more stuff to my repetoire)
- adventurous – everyday is one for me
- transparent – similar to your behind the scenes on I want to go deeper. I dont want there to be any “scene” to go behind. I want to be authentically transparent.
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