Ok, that’s not completely true. I’ve been keeping up with emails and working on some upcoming interviews (that I think you’ll love!) – but have I done anything of substance to move closer to my big picture vision? Sent out the quick survey I’ve planned? Submitted those guest posts? Locked down my brand words? Brainstormed my sales pipeline concept? No, no, no, and no. And boy am I embarrassed to share that with you… but it’s true. This week, the make-shit-happen lady (yup, someone really called me that on Facebook last week!) has been making shit happen not so much. Cringe!
Sadly my 2 hours each day have disappeared in emails + daydreaming + doing-stuff-yes-making-a-difference-no bullshit. I lost my focus for a moment and have spent the past few days working entirely IN the business, instead of working mainly ON the business.
Do you see the difference? When we’re working IN the business we’re doing business-as-usual type tasks; we’re maintaining the status quo. When we’re working ON the business we’re strategizing and innovating; we’re changing and creating and growing. ON covers all your business development stuff.
Every entrepreneur needs to find their own right balance between working IN and ON their business or project. With only 2 hours a day to spare, if I want anything to happen with this baby, for now focusing ON the business is definitely where I want to be most of the time.
Working IN the business is an easy place to get caught up. We can end up spending way too long there. She’s an evil temptress of comfort and busy work. If you’re like me and want to up the amount of time you’re focusing ON your business, here’s some ideas:
• There’s no easy way around it: If you want to grow your business you’ve gotta lock in time to make it so, make it sacred, and make it happen.
• Schedule in a regular time especially for business development (say every Friday, or a couple of days each month, or a week every 6 months).
• Commit to doing it (Publicly lock yourself in: You could announce your plans to all your Facebook buddies or tell a pal who’ll nag you mercilessly until you do it or even blackmail yourself like Joel does).
• Set boundaries and stay focused on what you really want (say no to stuff you don’t want to do – learn how here – and keep yourself focused by writing a STOP DOING List like my buddy Amanda’s).
• Use a tool like the Self Control App to lock yourself out of sites you find hard to resist (can anyone say email?) during creating time.
And shazam! Hello business development time. It’s a ginormous relief to meet you!
I bet heaps of us have struggled with finding our balance between working ON and IN our businesses. I’d love to hear from you so we can all learn:
01: Do you struggle to find time to focus on business development?
02: Share 1 way you make time to work ON your business, and not just IN it.
- Like I need a stiff drink
- Like I can do anything
- Like Im at a yawn-fest
Learn how to prioritize, plan, and actually make shit happen Betty style!
Get your copy of Kill Overwhelm + Make Shit Happen (RRP $19.99)
PLUS weekly tips to help grow your dream business... for FREE!