How to generate big interest

Want to generate heaps of interest for your project?  Here’s what to do:

Grab a really big sheet of paper and some Sharpies.  Write a list of absolutely everyone you know.  Add people you’d like to know as well.  Stop and have a little think about how you could group together like peeps.  Group them together if you’d like.  And then girl, go ahead and tell all of them about your new project. Ta dah!

And just to be clear up front, I’m not saying spam peeps.  You want to keep your good name, right?  Instead of sending a big soul-less email to everyone, personalise your communiqués.  Reach out to people in the way you think they’d most appreciate saying ‘Howdy there, I’m doing this rad thing, you should totes check it out if you want’.  Brainstorm it.

Here’s an example for you. 

Let’s say I have a new project I want to generate heaps of interest about called The 2 Hour Project.  On my list I’d include friends, family, colleagues, used-to-be colleagues, peeps who read my blog, hotties on my mailing list, social media contacts, online networks, peeps I’ve somehow helped in the past, people who’ve helped me, bloggers I’m crushing on, authors I love who could be down with my project, industry experts, my mentors, the girls from roller derby, my local yoga community, babes in my book club, my stitch and bitch group (ok, those last 2 groups doesn’t exist yet – but I am thinking of starting them up).

I’m always going to be myself, but the language I use and the way I go about sharing the news of my new project with family members is gonna be different from my approach to contacting strangers I’m crushing on.  I’ll blog about it, and mention my project in the newsletter I send out to my gorgeous subscribers.  And I’ll work up the nerve to send out some completely personalised emails to bloggers and experts I love.

One more tip: Folks love it when you’re up front about what you’re hoping to get from them.  Looking for advice?  Help?  A recommendation?  Feedback?  An introduction?  To be kept in mind?  No need to be all smoke and mirrors about it.  Just ask.  And be cool if they can’t help you out.  Please please, be cool.

Shazam! Do it right and before long you’ll be growing your support network, and generating some great interest/traffic/enquiries/help with your big project.  Why hello there fine looking business lady!

BLYB xo

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