The Pro Bono Strategy: Should You EVER Work For Free?

I hear it all the time; women telling me they’ve been advised by a mentor or a buddy to work for free to build up their reputation and win clients.   For the record, I think there IS a time when putting your ‘pro bono’ (a fancy way to say ‘work for free’) foot forward makes sense in this case – but only one.   The trick is in exactly how and when and why you use the pro bono… Read More

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Cassie’s Entrepreneurial Style

Welcome to a series of bite size interviews – Entrepreneurial Style! This series was born out of my insatiable curiosity to know more about the all the little things that make up my favourite women in business. You see, for so many of us, business isn’t just about what happens in the 9 to 5 (Ha! 6 to 12? 10 to 2? 8 to 6? Whatever it looks like for you….). We don’t leave our personality at the door. Instead,… Read More

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Stuck Earning Under 6 Figures? 7 Common Reasons Why (Hint: It’s Not You!)

  Feel like you’ve been working your butt off for a while now but still haven’t cracked the money, sales or clients you’re yearning for?  This post is especially for you. Before we get stuck in, I want to clarify a couple of things: First, the money you make in your business is NOT a reflection of your value as a human in this world (no matter what you were earning, it wouldn’t even come close!).  It’s not even an… Read More

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Fully Booked: 10 Barely-Any-Extra-Effort Tactics You Should Be Rocking

  I don’t know about you, but so often I’ll overcomplicate things that, really, could be much simpler and fun – if only I’d calm the fuck down and get out of my own way.  Surely I’m not alone here? Take the holy grail for so many service-based entrepreneurs: to be fully booked with raving fans eager to bag a spot in your calendar.   Without clients you’re… well mamacita, you’re screwed. Providing for your family while doing the work… Read More

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Jess Larsen’s Entrepreneurial Style

Welcome to a series of bite size interviews – Entrepreneurial Style! This series was born out of my insatiable curiosity to know more about the all the little things that make up my favourite women in business. You see, for so many of us, business isn’t just about what happens in the 9 to 5 (Ha! 6 to 12? 10 to 2? 8 to 6? Whatever it looks like for you….). We don’t leave our personality at the door. Instead,… Read More

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How To Take Months Off Without Everything Going To Shit

  Are you starting to think about your plans for 2016?  Perhaps you’ve been working really hard for a while now, and you’re wondering how you’ll keep up (speed up?) the pace next year.  (That can be scary to think about, right?) Perhaps you’re feeling about your biz the way I do in the midst of a fight with my forever guy (“Honey bunny I love you, but I don’t LIKE you much right now…”), constantly daydreaming about your next vacation… Read More

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