Betty Means Business - Adele Means Business

From her humble roots as a snap happy foodie to now hugely popular blogger of Vegie Head fame running an online academy dedicated to plant-based living, Adele is the epitome of the incredible success that can occur when you combine passion, dedication and courage.

Not necessarily knowing how to do things doesn’t get in Adele’s way. She tackles her fears head on whilst still maintaining optimism and dedication to wellness and self care.

Adele is a tour de force and truly inspiring. Also, her photos make me want to eat ALL the food!  You’ll love her incredible zest for life that jumps off the screen in this interview. Enjoy!


Tell us about your journey into entrepreneurship.

In 2009, I bought a big, fancy camera. I had no idea how to use it, and nothing to really take photos of – except my food. So I began to snap photos of my food and the response was overwhelming.

I built my first website (again, no idea what I was doing!) and it started to get thousands of views each month. I launched an ebook, and in 2013 I quit my full time job to focus full time on Vegie Head.

Since then, I’ve gone on two national tours, have released a published book, 5 more ebooks, 2 programs, and my Vegie Head Academy. I coach clients all over the world with their businesses and health as well. It’s a busy life! Now the website gets over half a million hits each month, and tens of thousands of members!


Whats the best business advice you ever got?

Work smarter, not harder – my dad always said that.

Betty Means Business - Adele Means Business

Youve been doing incredible things! Whats been your most exciting business success so far?

Thank you! Probably The Vegie Head Academy. It’s an online ecourse that not only teaches students about cooking, but also health, nutrition, how to deal with ‘the hard questions’, ordering in social situations, the importance of organics- and SO much more.

It was 8 months work that took me overseas to film, research and write. It was a phenomenal experience and it’s being incredible to see the finished product.


Alters, vision boards, crystals, tarot, affirmations, dance party breaks. What, if any, rituals do you regularly include in your business day?

All of the above for sure! I also meditate every day, walk on the beach, and have regular kinesiology sessions. I am also a Reiki and Bush Flower Essence Practitioner, so I use those modalities daily as well.


You know Im a huge fan of prioritising health. How have you built self-­care practices into your business?

Absolutely! I make them my number one priority. That means the best quality organic food, filtered water, meditation, walking, personal training and acupuncture once a week. They are my non-negotiables.


How important is community for your business and you as an entrepreneur? Why?

SO important! My ‘Vegies’ as I call them, are my reason for BEING. I am grateful every single day for them. They give me inspiration- and when I receive that acknowledgement from them, it makes it all worthwhile.

We both know fear isn’t necessarily a reason to not go forward with something; that it can in fact be a signpost that we’re heading in the right direction. What’s the number 1 way you personally manage fear in business?

I’m very much a believer of facing my fears head on. I don’t coddle them. If I can identify something that’s blocking me, I address it, acknowledge it, and then try to work around it or through it. I meditate on it, have some reiki, pull some cards and journal. I have a team around me- a manager, business managers, 2 staff members and my husband… so when those fears arise, I have sounding boards to go to. I truly think talking it out helps!

Betty Means Business - Adele Means Business

What are the last 3 books you read?

- A new earth by Eckhart Tolle

- The 7 habits of highly effective people

- Gone girl (a good beach read!)


Whats your fave way to celebrate successes?

A really special dinner out with hubby. We do it all- three courses, a gold class movie (because who can sit in a normal cinema once they’ve gone to gold class?!) and big cuddle with the puppies when we get home.



You can learn more about Adele here.

As entrepreneurs, by definition when it comes to our work, we naturally accept greater risk than others. Even if you’re not a one woman show, or brand new to business, growing your business can feel like you’re constantly breaking new terrain and with it stretching your comfort zone at a pace that feels waaay beyond what’s reasonable. Is it any wonder fear is something that most of us have to deal with at one time or another?

I love hearing about the tools Adele keeps in her arsenal to help her manage fear. As well as drawing on her courage to tackle it head on, meditation, sounding boards, reiki and journaling help her stay grounded and connected to her intuition. What a beautifully balanced approach!

In my own fear busting kit, I include walking in the bush, free writing, and working with coaches and experts.

What about you? I’d love to know: What’s one thing you call on to help you manage fear in business?


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Betty Means Business - 3 Biggest Launch Lessons

A few months ago I launched my very first ecourse, Packaging You. While I’ve created a bunch of courses and workshops offline before, this was the first time I’d released one online. To say I learnt lots is a massive understatement.

On the whole, it’s been an incredible and really worth while experience, and I’ve been blown away by feedback I’ve had.

I know there are already hundreds of blog posts out there sharing ways to optimize your online launch. And that’s great because there’s always more to learn about launching. This isn’t one of those posts. Instead I’m focusing on my inner journey during the launch. This is about the personal, mindset issues that tested me during this online launch. And heads up: I’m gonna be open and vulnerable.

So, in the spirit of all learning together, here’s 3 of my biggest personal launch lessons:


1)    Hold your nerve

I thought I’d got over my worries about unsubscribes long ago, to the point where these days when I see them I literally vibe out a silent blessing and wish them well. If I’m not right for you, I sincerely hope you find someone who is.

Even still, when 67 people unsubscribed in the 12 hours after the second promo email I sent out I got worried. I managed to only-just hold my nerve and forced myself to get away from the computer that day.

After a visit to the pool, a talk with my guy, and an embarrassingly big dose of Desperate Housewives, I returned to a find a flood of new sign ups.

I took a deep breath and continued to send out my full series of promo emails and reminders. I personally had more people sign up after every email I sent out, and that one with the 67 unsubscribes also garnered more than half of my total sign ups. So… Holding your nerve?  Definitely worth it.


2)    Stretch yourself and be courageous

One of the things that made me most nervous in the lead up to the launch was knowing that I’d be sharing a video of me on the sales page.

Video felt like a big step. Truth is, I’m a pretty private person. And sharing that video felt utterly public, like I was really showing you inside my world. That’s really me. That’s really my forever guy. That’s really my cherished pup.

Now? I’m SO happy I put it out there. I feel like I grew my comfort zone in leaps and bounds. Both personally and financially, by sharing that video I experienced a great return on investment.

(I honestly had such a positive experience with this that I can’t wait to create and share more videos!)


3)    Recognise this thing will bring up your money issues

At the end of the first day of the launch, I was in tears. Sure, it’d been a long few days and I was exhausted, but on reflection I can see that I’d also let my money issues take over the driver’s seat that day. Hello emotional roller coaster!

I think the key thing here is less about what your exact money issues are, and more about knowing big online launches are the perfect environment for them to show up. Successful launches can represent significant pay days, and I’ve since talked with a number of women entrepreneurs about their unexpected experiences of guilt, worthiness, disbelief, confusion, comparison and fear during their own launches.

I woke up on day 2 and stuck a Post It on the corner of my screen that read ‘money means what I make it’. Having that right in front of my face, reminding myself to focus on being in service, and being disciplined about sticking to my workday routine definitely helped a lot.



I hope you like my personal launch lessons and that they inspire you to rock your own launch!

Now it’s your turn: What’s a key lesson you’ve learnt launching something online? Big or small, everything counts – and I’d love to hear from you so we can all learn together :)


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Betty Means Business - 3 Money Blocks Under Charging


Do you ever question the beliefs you have around money? I have (and do!), but I know from experience that 1) becoming aware of and logically considering limiting money blocks can help fast track our business revenue, but 2) it can be bloody hard to identify specific money blocks present in yourself when you’re not already consciously aware they exist. When it comes to uncovering my own unhelpful money blocks, I tend to be totally clueless about them until someone else – usually a coach or mentor – points them out and asks me to consider the veracity of my belief.

This pattern seems to also apply for many of my private clients. Maybe it’s just one of those things. Our beliefs tend to masquerade as universal truths, so they can be tricky to distinguish of our own accord.

I see so many incredible women consultants and coaches unconsciously set their pricing based on limiting beliefs they have around money.

When this happens, our money mindset can keep our prices (and our bank accounts) stuck and unnecessarily low, certainly smaller than the vision we have for ourselves and our biz. Why?


Because our beliefs guide our actions.


Just recognizing these bad boys as the bullshit unfounded limiting beliefs they are can help you free yourself from their shackles and help you start charging what you’re worth.

Here’s 3 common money blocks that could be keeping you charging waaayy less than you deserve:


1. “I’ve gotta charge less than my teacher/mentor”


I disagree. Your pricing strategy should have more to do with your results, ideal client and positioning than your mentor’s prices.   What if your mentor hasn’t raised her own prices in 5 years? Don’t let someone else’s money journey limit yours.


2. “What the market will bear”


… is a bullshit concept we use to keep ourselves small, and at best is just one of a number of variables you should take into account when figuring out your pricing strategy.


3. “Discounting wins business”


Nope. Most clients are looking for the best value – not the cheapest price. In fact, to check this out I’ve tested this in my own business. I found that discounting by 10% – 20% did NOT result in any significant difference in terms of the number of sales.

Don’t get me wrong, there’s definitely a time and place for offering special pricing, but to me constant discounting looks a whole lot like pricing based on fear and doubt instead of solid strategy.


BONUS BLOCK (Ha!): “I’d never pay that amount for this service, why would anyone else?”


Unless you’re a life, business coach or medical practitioner, I’m not surprised if you’re feeling this way. You’re an expert in what you do, so you probably don’t need to hire someone to do what you do. Please hear me when I say: you are not your ideal client. And I’m betting that your ideal client would highly value your expertise.


I hope this post inspires you to explore the beliefs behind your pricing strategy!


Q. What do you think? Do you relate to any of these money mindset blocks when it comes to pricing? I’d love to hear from you :)


If you found this post useful, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3


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Susannah Conway - Betty Means Business

I’m a huge HUGE fan of Susannah Conway.  Vulnerable, authentic, graceful and courageous, Susannah infuses everything she does in business with her true self.

After a devastating tragedy, Susannah has built a soulful business founded on creativity, healing and sharing her experiences online (and organic, aligned growth). As a published author, photographer and teacher this heart-centered entrepreneur helps people reconnect to their true selves. Thousands of people have already been transformed thanks to the beacon Susannah shines out into the world.  Truly, it’s no surprise this incredible woman’s been interviewed by Brené Brown and featured by Danielle LaPorte, Chris Guillebeau in his bestselling book – The $100 Start Up – and Cosmopolitan.

I just know you’re gonna love Susannah and the wisdom-soaked golden nuggets she shares here. Dive in!


Tell us about your journey into entrepreneurship.

I have two degrees —in journalism and photography —and in my previous existence I was a freelance journalist and fashion editor. However, the path I am on now began in 2005 when the man I loved died very suddenly —everything I thought I knew about life changed in that instant. Continue Reading…


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Helen Thomas - Betty Means Business


Helen Thomas is gentle, intuitive, completely lovely. And so courageous.  Five years ago she left a lucrative job in public relations to venture into the world of entrepreneurship. Her bravery paid off with her business, The Little Sage, thriving.

These days as an intuitive and psychic, Helen really walks her talk. I was fascinated to learn about her solid business planning and decision making process. Whether you privilege more intuitive or rational approaches in your own biz, I have a feeling you’ll be impressed.

If you’ve ever wondered whether or not to follow your heart, this one’s for you. Read on and enjoy!


Tell us about your journey into entrepreneurship.

What started as me dabbling in fun psychic readings for family and friends in between my full time job in PR quickly snowballed into me ditching the corporate world and offering psychic medium readings full time.

I used to say I’d just do the readings until my ‘next job’ came along, thinking something in PR and communications would grab my attention. Instead, life had another plan. Continue Reading…


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5WaysBecomeGo-ToExpert - Betty Means Business


Sure, amassing the skills, knowledge, quals and experience it takes to become a domain expert in your chosen area can take time. Depending on your field, it can take years. Decades even. That’s not what I’m talking about here.


Instead this post focuses on growing your profile as a credible expert. And that doesn’t have to take long at all.


Many of the clients I work with are already ‘officially’ experts. They’ve already got credentials and/or experience in their chosen field. I’ve discovered that, most of the time, when clients are asking about how they can pimp their expertise, what they’re really wanting to do is to fast track their journey to becoming a sought after authority in their industry.


Hear me when I say: Visibility and credibility are the secret sauces here. They are the key ingredients when it comes to us coaches and consultants building expertise quickly.


Even with buckets of quals and experience, without being visible and positioning yourself as a credible expert in your marketplace you’ll attract fewer ideal clients, fewer premium clients and fewer still opportunities. The clients you do win – as well as your peers – are less likely to take your advice seriously. I’m sure I don’t need to convince you that without taking steps to clearly communicate your credibility, business could feel pretty grim. Continue Reading…


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