The Secrets Of Sales Pages That Rock

  Ah, sales pages. You don’t have to love ‘em, but you do have you respect ‘em, right? Through my client work, and my own projects, I’ve worked on a bunch of sales pages (from extremely simple to extremely fancy).  And so, at this point, I’ve got a clear idea about how to create sales page content, how to give the page smart strategic structure, and which are the most vital bits of information you must include to get your… Read More

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How To Dodge Client Drama

  Having an incredible experience with a client, and helping them get equally incredible results, is such a high. It’s one of the best parts of the job, isn’t it?  You can clearly see the impact you’re having in their life, and the flow on impact they’re having in the lives of others. I mean really: it’s amazing stuff. However, on the flip side of the coin…   If you’re working with even one client who starts to stir up… Read More

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Red Cheeks & Red Alerts – What To Do When You Screw Up A Discovery Session

  Discovery Sessions — a.k.a. complimentary consults, sales conversations, enrollment conversations, or whatever you prefer to call them — are one of my favourite parts of the sales process. They’re my chance to connect with a potential client live on Skype or in person, learn all about them, and find out if we’re a great fit to work together. When it feels like a match made in heaven, Discovery Sessions are the time I’ll make an offer to work with… Read More

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Lights! Camera! Branding! How To Prepare For Your First Photoshoot

  I recently had my second photoshoot with photographer, Michelle, from Eyes of Love Photography.  Professional branding photos can take your business to a whole new level.  If you’ve never had a branding photo session I strongly recommend you book one in pronto.  No matter how nervous you feel, you won’t regret it. I know so many women entrepreneurs feel pretty damn awkward at just THE IDEA of someone whipping out their camera (I’m including myself here).  Experience tells me… Read More

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7 Tips To Stay Sane Working From Home

  Don’t get me wrong: all in all, working from home can be a pretty sweet gig. You get to make your own hours, never get out of your yoga pants, and sleep in if that’s your thing (maybe even while your partner and your kids go to work and school).   However, let’s make no bones about it: there’s a dark side to all this.   Entrepreneurial isolation and loneliness are a big deal that not enough of us… Read More

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How To Raise Your Rates (Without Raising Eyebrows)

  If you’ve been in business a while, honing your approach to your work, establishing your client base, and helping clients see awesome results, the moment is eventually going to come… … The moment you decide: “It’s time to raise my rates.” First off: If you’re in that zone right now, congrats!   Increasing your prices can be a huge boost — for both your bank account and your confidence.   However… I also know that the ol’ raising your… Read More

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