Get

Betty Means Business - Your Signature System

Have you heard the term ‘signature system’ before? It sounds pretty full on, right? Really, all it refers to is the unique approach you use to help your clients solve their problems. These days I’m a big fan. Read on, and I reckon you will be too.

 

In this post I’m sharing 3 reasons, a big tip, and 3 questions to help you get started identifying your own signature system.

 

As you read that first para, did you think to yourself, ‘but I don’t have one’? If you did, I really urge you to stop right there. When I first heard about the concept that was my first reaction too. I was used to doing really customized work for clients that focused on the unique problems my clients were dealing with, and just didn’t think that a signature system applied to me.

 

But hear me when I say: I was wrong. In fact, even without knowing your specific circumstances, I’d be willing to bet that 1) this can and does apply to you, and 2) if you’re already working with clients, you probably already have a signature system. It’s just a case of identifying and showcasing it.

 

If you aren’t already all over this, you’ll want to jump on it now and spend a bit of time uncovering your signature system. Here’s 3 big reasons why:

 

  • Your signature system saves you from reinventing the wheel.

    Forget starting from scratch each time you work with a brand new client (or submit a new proposal). A signature system helps you save time and that stomach-churning what-the-hell-should-I-do-here worry. The key is to keep your system meta enough for you to still be able to customize your advice/results/solution in the way you’d like.

 

  • Your signature system helps clients develop trust and confidence.

    A clear signature system lets clients know you’re familiar enough with your topic/specialization to guide people through a process. And this ability to lead clients through a proven approach goes gangbusters when it comes to growing client confidence AND attracting ideal clients.

 

  • Your signature system helps position you as a leader and innovator.

    It takes guts to put yourself out there and say ‘hey, I have an awesome way of doing this and it works’. It’s a move that can really cement your credibility in your field. Think of an entrepreneur you consider to be a leader in their field. I’d be surprised if they didn’t have a signature system. Here’s a few examples::: Ezzie Spencer’s ‘The Spencer Method’
    :: Tara Stiles’ ‘Strala Yoga’
    :: Hibiscus Moon’s ‘Hibiscus Moon Certified Crystal Healer’
    :: Sandy Forster’s ‘Inspired Spirit Coaching Academy’

 

  • (I know I said 3, but have another, I know you’ll love this bonus reason:) Your signature system helps you build business assets.

    Once you have a clear signature system in place, it’s infinitely easier to create programs, courses, ebooks and other saleable offers. It’s also easier for you to create tools that support internal client management systems and work flows (think: templates, checklists, and worksheets).

A big tip to keep in mind as you start thinking through your own signature system:

You can have more than one signature system – and, now this can be confusing so stick with me – you can also have a signature system WITHIN another signature system. For example, my ecourse Packaging You is a complete signature system for creating irresistible premium offers. And within that course I also share my signature systems for coming up with a flood of benefits and results, for coming up with the perfect mix of features, for exactly how to set your pricing and so on.

 

Actually getting clear on your signature system can be a little tricky at first, and it can take time. Personal experience tells me it usually takes some thinking and a few brainstorming sessions to get right.

 

There’s lots of things to consider when you’re coming up with a signature system, but here’s 3 questions to get you started thinking:

 

  • What are the main steps in my approach to working with clients?
  • What’s the purpose of each step?
  • What do I already use to deliver results for my clients?

 

I hope you found this post really useful!

 

PS Please hit one of the social buttons below and share this post with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

 

PPS If you like this post, you might really like my ecourse, Packaging You. I’ve recently opened the doors to Packaging You again, but for a limited time only (in fact, the early bird special ends tomorrow). If you’re serious about creating irresistible offers and working with high-end clients, then Packaging You is your next best step. Click here to check out all the details now.

 

Share

Posted in: Inspiration  •

0 comments  

 

Share on Facebook 

 Share on Twitter

Betty Means Business - 3PremiumOffersClientsLove

 

Do you think offering a high-end package to your clients is somehow beyond you or just not possible in your field? If you do, I’ve got 2 things to share with you:

 

  • You’re not alone.   It seems to me a lot of incredible coaches, consultants and other experts assume that making premium offers to clients is something exclusively for other people, usually those more established in their industry.
  • It’s just not true. Not at all. In fact, I think it’s total bullshit. No matter what field you’re in, or level you’re at, you CAN craft premium offers that will suit you (and of course, your ideal clients).

 

If you’re not offering your clients an opportunity to work with you in a higher-end way, you are almost definitely leaving money on the table. You’re likely under-earning. And perhaps worst of all, without a premium option, you may not be supporting and serving your clients as fully as you could or doing your best work.

 

On the flip side, when you provide clients with an opportunity to work with you in a more in-depth way, you’re better able to support their transformation, get great results for your clients, and offer a more total solution. Premium offers help establish you as an expert in your field. And of course, creating and selling a higher-value offer will have a great impact on cash flow too. To be clear: we’re talking all.good.things.

 

Let me bust a few annoying-as-hell myths: Premium offers don’t have to be exclusively one-on-one work. They don’t have to be based on long, ongoing relationships. Developing and delivering them doesn’t have to exhaust you or take a long time. You don’t have to include any specific features just because that’s what other people do. Including a premium package in your suite of offers doesn’t mean you can’t also work with clients in other ways or that you’ll have to work exclusively with new high-end clients. And high-end premium offers can be delivered virtually or live or via a combo of both.

 

Ready to design your first (or next!) premium offer? To help get you started, here’s 3 different types of premium packages you and your clients could love:

 

Exclusive one-on-ones

Think: Done-for-you, customized advice, personal attention, and deep transformation over time.

Examples of this type of offer could include a comprehensive website refresh if you’re a web designer, a one-on-one 6 month journey to wellness coaching program if you’re a health coach, a private 12 month retainer program if you’re a sales coach, 10 pages of done-for-you copy if you’re a copywriter, or a complete done-for-you solution if you’re a management consultant.

Perfect if you: Love to work closely with clients over a long period of time.

Your clients will love it because they get: Your support through an entire project lifecycle, exclusive access to you, and incredible results.

 

High-end groups

Think: Comprehensive support, high-touch, intimate, small group, leveraged, transformation over time.

Examples of this type of premium offer could include an intimate year-long sistership circle, a 3 month certification program, a high-end paid mastermind, or even a series of workshops in a corporate setting.

Perfect if you: Are energised by, and love to facilitate, groups and communities.

Your clients will love it because they get: Membership to a likeminded community, group accountability, access to your expertise AND other points of view.

 

Intensives

Think: An accelerated learning environment focused on a specific topic, theme, skillset or plan. Can be private or small group. Immersion.

Examples might include a once-off VIP Day, a week long executive planning retreat, an intimate weekend yoga workshop, or a half day energy healing intensive.

Perfect if you: Prefer to work with clients intensively for shorter periods of time, or helping clients get quick wins.

Your clients will love it because they get: Exclusive access to your expertise, immersion in the topic, speedy delivery, and fast results.

**

I hope these examples inspire you to create your first (or your next) premium offer!

 

If you liked this post, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

Share

Posted in: Inspiration  •

3 comments  

 

Share on Facebook 

 Share on Twitter

Betty Means Business - 7 Must Consider Pricing Factors

It seems to me that most coaches and consultants are undercharging. If the last time you set your pricing you did it by having a look around at what others in your field were charging per hour and you figured the best thing to do would be to come up with a number that was a little less – and definitely less than your teacher’s or mentor’s pricing – you’re not alone. I get the feeling that’s what most women coaches and consultants do.

 

If you’re anything like me, that approach does nothing but keep you small, stuck in fear and doubt, and confused about how to get to the next level (not to mention freaking out because, as passionate service professionals, the whole thing feels like we’re putting a price on ourselves.

 

Let me be clear: it doesn’t have to be that way. Instead, when it’s time to price your cool new package, there are a bunch of other factors we should be thinking about. In fact, keeping the variables I’m about to share in mind is a really important part of what helps my VIP clients quickly uplevel their pricing as dramatically as some of them have been able to. Know this: Once you’re clear on what these are – and exactly how to use them when pricing – there’s nothing stopping you from having that same experience yourself.

 

Sure, comparable prices from some of your competitors/ peers/ colleagues CAN be relevant, but at best this is just one of a number of variables to take into account. And I reckon it’s not the most important.

Here’s 7 more variables to think about when pricing your services:

  1. The number you’re intuitively drawn to

    Your gut can be a great guide. You’re an expert in your field, and from that perspective alone, your intuition is a valid and very important part of the pricing process.

  2. The benefits of working with you

    No matter how ground breaking and exciting the process you take clients through, benefits and results are usually what they’re really after. Thinking through the value of the benefits and results you get for clients and what get’s to happen for clients as a result of working with you is one of the most important factors to properly pricing your packages.

  1. Your brand values

    I think about pricing as mainly a positioning exercise, so it’s important that the number you decide on sits well with your branding and the (ideal) clients you’re mapping it to.

  2. Where this package fits in relation to your other offers

    Knowing how this package relates to your bigger suite of offers is key when it comes to solid pricing strategy. For example, is this an entry-level package that you’re creating or Is this your most premium offer for VIP clients only?

  3. Your cost of goods sold

    By that I mean how much it’s costing you to deliver this package to your client.  For example, business expenses you can attribute direction to developing and delivering your offer might include the cost of catered lunches, printing hard copy materials, designing fees for name tags, and postage. I’m guessing you want to be making a profit, so it’s important to keep these numbers in mind when you’re pricing your package.

  4. Your marketing budget

    Marketing can help us bring our brand values to life and help us reach our ideal clients. Obviously, a big marketing budget that includes a well thought out launch strategy can absolutely impact your pricing.

  5. Your comfort zone

    When you do incredible work and get amazing results for your clients, exactly where your pricing is has more to do with your comfort receiving money than anything else. I’m betting that you – just like I do too – have a comfort zone with being paid a certain amount for the work you do.  Don’t get me wrong: This is definitely something we can stretch and grow, but where you are now will impact the appetite you currently have for making bank.

 

No matter which price you settle on, the key is to feel like you can stand strong in the full integrity of the value you offer. You want your pricing to be something you’re really excited about and at the same time a number that you’re convinced represents incredible value for your ideal client as well.

 

Now I’d love to hear from you: What factors do you usually take into account when you’re working out your pricing?  Do you guided by any of these, or something totally different?

 

If you liked this post, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

Share

Posted in: Inspiration  •

3 comments  

 

Share on Facebook 

 Share on Twitter

BettyMeansBusiness - 300KFirstYearInBusiness

 

When I first co-founded a management consulting firm and started my business back in 2007, I was shitting myself. How was I going to win clients? Replicate my 6-figure corporate salary? How would this whole thing work?

 

Even though I wasn’t stepping into a whole new industry, the leap felt risky and massive.

 

My business back then had nothing to do with the webosphere. Sure, we invested in a web site, but it was simple and completely static without blog at all – in fact I don’t think I even knew what a blog was.

 

Even though times have changed pretty dramatically when it comes to how I run my business these days, I feel like looking back can really help you move forward. Even though today my business – and I’m betting probably yours too – has much more to do with the web, I thought it’d be kinda fun and hopefully useful to share some of my experiences from that first year in business.

 

And yep, as the title of this post suggests, we bought in just over $300k that first year.

 

I see many people sharing how they made almost nothing their first year of business – and getting lots of support from their readers (and maybe even some 6-figure backlash) celebrating them for opening up and admitting that they made so little. And I sincerely agree; good on them for sharing their journey so openly. I admire and am inspired by them too.

 

But at the same time those stories made me hesitate to share my own first year journey… because I didn’t struggle that way. Don’t get me wrong, there was plenty of struggle, and many times I was worried about revenue and cash flow and all that, but we brought in multiple 6 figures early. Somehow… and I know this is my own shit to deal with here… I felt a little ashamed to share because I don’t want to be taken as big noting myself. That first year was fucking hard – and the revenue is just one small part of the experience.

 

Ok, now that’s off my chest, read on to discover what my very first year in business looked like.

 

Hours

 

That first year there were very few 20 hour weeks for me. I was working on my PhD as well as starting a business and life was hectic. I worked my ass off. Seriously, if I’d done the maths at the time I probably would’ve discovered I was earning less than $40 an hour.

 

As well as client work and setting up business structures and systems, I threw myself into business development. Think: strategising, coordinating, writing and submitting 60+ page proposals and panel submissions, and me standing in copy centers waiting for bound hard copies A LOT. I regularly worked until 7pm on weeknights and at least a few hours most weekends.

 

At the time I was doing heaps of pole dancing for fitness – and having something active that had nothing at all to do with work that I loved to do 3 or 4 times a week definitely helped me stay sane.

 

Key Lesson: No matter how much there is to do, don’t spend all your time working. Your wellbeing will thank you.

 

Packaging

 

A lot of the big proposals I worked on had to be submitted by hand (how old school does that sound!) and presented exactly as per their seriously stringent guidelines in every way – fonts, spacing, number of pages and content, even whether the proposal should be bound or in a 3-ring folder. I had to find ways to stand out from the crowd in other ways. Hear me when I say: really thinking through the client’s needs and then packaging up and showcasing our expertise accordingly was key.

 

Key Lesson: Packaging your expertise the right way will help you stand out from the crowd.

 

Getting Clients

 

There’s SO MUCH to do when you’re starting a business. Even though we started by trying to cover as many bases as possible, we quickly realised we were gonna get better traction focusing on only a couple of lead generation techniques that suited our strengths and market.

 

Specifically we focused on:

  • Getting on as many preferred supplier panels as possible (we figured by doing this we were starting to build assets for the business),
  • Responding to all relevant requests for quotes (sometimes just so we’d get our name out there and in front of people), and
  • Re-signing current clients (we figured this would be easier than always going after new clients).

 

When we opened up shop, we had one client. By the end of the first year we’d worked with a total of 6, maybe 7 clients. That’s it. And we re-signed most of them, some 2 or 3 times.

 

In the first year, we managed to get on 6 panels, which may not sound like a lot but was honestly a mammoth task. This meant we had access to requests for quotes that never made it to public tender or regular media outlets. Having access to these opportunities – literally even just seeing and knowing what was happening for our potential clients – helped A LOT.

 

Whenever I met with potential clients, I’d ask as many questions as I could, and I’d happily do whatever I could to help clients get clear on the vision they had for their business – whether that meant me sharing recommendations and IP, pointing them in the direction of resources, drawing diagrams or providing other advice. I did this for a few reasons:

 

  • I was usually excited by the project and couldn’t help myself,
  • It made my job of putting together proposals and quotes MUCH easier,
  • It built goodwill, and
  • It helped potential clients get a taste of what it’d be like to work with me.

 

We’d be thinking about re-signing clients almost as soon as we won the work. Not in any sleazy pretend-there’s-more-work-here-than-there-really-is way, but rather going into things committed to doing the best work we could for the client.

 

We bet on that goodwill and momentum paying off somehow. And it usually did.

 

Also, I’m convinced building weekly 1:1 review sessions and project wrap up sessions with clients into all projects really helped here. At those meetings I’d present my consulting and coaching records, including my key results and recommendations for the week, so I could keep clients engaged, accountable, and clear on all the awesome work we were doing.

 

Key Lesson: Focus on just a few overarching lead generation strategies that play to your strengths.

 

Key Lesson: Build in opportunities for clients to recognize progress, results and the benefits they experience from working with you.

 

 

Pricing

 

When it came to pricing, the same kind of full on guidelines applied as other parts of the proposal process. Most potential clients had certain categories/ranges within which you could nominate consultants and coaches based on their experience and quals. So for example, back then the range for a principal coach/consultant might be between $1250 – $3500 a day.

 

I decided early on that I was going to have big balls and always quote towards the higher end of the range. This was something my biz partner and I debated a lot – and gave me a chance to really consider and solidify my personal position on premium pricing strategy for coaches and consultants.

 

But… that doesn’t mean that once we were accepted onto the panel of providers I wouldn’t low ball our prices on certain quotes in a panicked attempt to win work. These days – as you know! – I’m against this kind of discounting for lots of reasons. But I definitely learnt this the hard way. On reflection I can see this came very much out of fear, insecurity and doubt, instead of any solid business strategy.

 

Key Lesson: There’s no point waiting for permission to charge premium pricing. If you want it you have to claim it.

 

 

Working for free

 

That first year I never explicitly worked for free for clients – but I definitely found myself putting in a bunch of unaccounted for hours on both business development and client work (especially client management, which sometimes seemed never-fucking-ending).

 

I wanted my work to be really high caliber – because I figured (and still believe) the quality of your work and how you make people feel is your ultimate calling card – and quite often that meant putting in extra hours.  Because of this, 2 things happened: 1) I developed a solid rep for doing high quality work (yay!), 2) I was constantly over extending myself and exhausted (boo!). (By my second year in business it dawned on me that this thing was a marathon, not a sprint, but it took me until year 3 and a serious health challenge to make proper changes on that front.)

 

Key Lesson: Build in client management time and quote projects at at least 1.5 X’s what you think it’ll take to complete the work at the outset – especially if you don’t have a bunch of experience with similar offers. That way you’ll have some breathing room. This goes for forecasting resources and scheduling as well.

 

 

Investments

 

In that first year, we kept things pretty lean because we were always worried client work could dry up (read: earning 6 figures doesn’t make you immune from those fears!). My business partner and I contributed $10,000 of our own money so we knew we had coin in the bank for any expenses that came along.

 

We whacked together some totally dodge looking business cards, “designed” (and I’ve never used that word more loosely) by me. As soon as we realised our business cards were part of our branding – we hired a profesh designer to do a better job, along with a logo, brand colours and simple website. All up I think it cost us about $2000.

 

We also invested $1000 in a monster printer/scanner thing, which at the time felt hugely expensive, but was totally worth it. It saved us a bunch of time and printing costs when it came to getting all those massive proposals together and workshop materials printed.

 

Perhaps our biggest investment was insurance, especially $10MIL worth of professional indemnity insurance. It alone cost us around $5000, but without it we weren’t eligible to bid for some of the bigger contracts we wanted to go for. I know it sounds totally boring but this was a great investment and returned at least 10X in our first year.

 

That first year we also invested in branded Christmas cards for us to send out to clients. I went for it, even though the smallest print run we could get was 100 cards. We really only needed about 20. At $550 plus postage it was SO not worth it. I should have just added a handwritten note to some regular cards.

 

Key Lesson: Invest and go pro where it counts.

 

 

Networking (blergh…)

 

Something I hated doing (but forced myself to do anyway) was attending networking events – especially ones hosted by the profesh associations we were members of. Honestly, 99% of the time, they were shit boring and I personally didn’t see any particular direct return on the investment in terms of winning new clients that way… but I do think that being seen at those events was important when it came to actively participating in the industry and continuing my education. And I reckon attending those events helped clients see us as experts in our field.

 

Seriously, the idea of introducing myself to someone I didn’t know at these events made me want to die, so instead I hung out with people I knew (usually people I’d already worked with and liked). Occasionally they’d introduce me to other people they knew. Occasionally I’d introduce them to people I knew. This approach still had me feeling nervous when I was parking the car and readying myself to go inside, but was far less cringe worthy and no where near as bad in reality.

 

Key Lesson: Do what you can to get involved in your industry and continue your education in ways you like.

 

 

Being Myself

 

By the time we started the business I was already committed to being unashamedly myself. I’d already figured out that being me usually worked out pretty well and that in a mostly male dominated industry, where clients tended to expect dower men in dark grey suits, just being myself (which usually involves swearing, laughing, a sense of general wrongness, embarrassing myself, and keeping it real) made it much easier to stand out. (Also, I’m tall. In heels I can get to a dizzying 6’3”, which was taller than most of the guys. That probably helped too.)

 

Key Lesson: Your personality is just as important as your expertise for clients, so bring your whole self to the table.

 

 

To sum up

 

Here’s 15 factors (in alphabetical order) that I think were critical to bringing in $300k+ that first year in business:

 

  • Asking lots of questions
  • Becoming known for high quality work
  • Being myself
  • Being seen by clients (not even actually talking to them) at networking events
  • Building goodwill with clients
  • Creating high-value packages
  • Focusing on getting on preferred supplier panels
  • Focusing on solving problems for existing and potential clients
  • Having mentors and role models
  • Investing in a couple of big ROI things (like insurance)
  • Offering a select range of services within a niche (we offered coaching, done-for-you consulting, workshop facilitation and training)
  • Our premium pricing strategy
  • Regularly connecting with clients and creating opportunities for clients to keep the results we were getting front of mind
  • Submitting heaps (and heaps!) of proposals
  • Regular meetings with my business partner where we worked ON, instead of IN the business

 

Did you notice almost all of these factors are transferable across most industries? If preferred supplier panels don’t apply to your industry or niche, read that instead as lead generation tactics that’d work well in your industry. For example, maybe for you that means blogging, or speaking to industry associations, or running Facebook ads, or something else entirely.

 

As you read this monster post, did you think ‘sure, that’s ok for her, but I wouldn’t be able to do that’? If you did, back up a second. I urge you to dig a little deeper and examine those beliefs. I have a feeling they’re likely unfounded.

 

Your entrepreneurial journey might look very similar or very different to mine. Maybe your business is entirely online. Perhaps you’re not dealing with corporates or government. Whatever it is, I believe that if we set our minds to something and take consistent action, almost anything is possible.  You are limitless if you want to be.

 

Now it’s your turn: What’s the biggest lesson you learnt from your first year in business? I’d love you to share so we can all learn together.

 

If you liked this post, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

Share

Posted in: Inspiration  •

1 comment  

 

Share on Facebook 

 Share on Twitter

Betty Means Business - Kate McCormack

Getting really clear on who you serve and knowing your worth is something you hear a lot in the halls of Betty Means Business.And it’s always great to meet other entrepreneurs who are on the same page. Because this wisdom? It’s worth repeating.

Kate M has definitely been kicking some incredible goals since she started her business earlier this year – probably because she’s found her groove, keeps her big why front and center, and follows her own advice.

Lovely, down to earth and so SO much fun to be around, brand strategist and mama bear to 3 young cubs, Kate McCormack is a pleasure to know.

Read on to learn more about Kate escaped corporate once and for all (I especially love her tips for those just starting out and what she thinks of community – GOLDEN!).

Dig in!

 

Tell us about your journey into entrepreneurship.

It’s been a long journey actually, 18 years in the making and my path started out entrenched in the corporate beast. I knew in my heart I always wanted to do my own thing, when the time was right. I always wanted to find a way that I could work and actually help other people but still create the financial freedom I wanted. This was my driving force in knowing working for myself would always happen.

Having my three little tigers was the reason I needed to finally make the break and create a career that allowed the space – physically and emotionally – for my babes.

I’m a big believer in always continuing to learn and it’s really important to me that I am qualified to give people the advice they rely so much on me for. So, before I had my babies I got my MBA and I knew this would give me the platform I needed to launch into the intriguing and exciting entrepreneurial world. It’s also the reason I decided to become a qualified life coach this year and that has definitely helped me help others.

I did start out slowly and that was very much about finding the right time and space for me and for my family, and the beginning of this year I finally committed all my work focus on my business. And I’m happy to say, that with the support of my husband, great coaches, and gorgeous friends and clients, I matched my corporate salary by May this year. Happy dance!

Betty Means Business - Kate McCormack

Whats the best business advice you ever got?

Oh wow there is so much I have learnt on this I don’t even know where to start. I think I would have to focus on this year when I was finally focusing purely on my coaching and consulting business to build my income.

Know your worth.

Understand that you are valuable in this world and you have something genuinely worthwhile to offer. You can’t build a sustainable business by undercharging. Even though you might feel that you are being of service by keeping your prices capped, are you going to be of service to anyone if your business doesn’t exist because it wasn’t profitable enough? Nope.

Do whatever it takes to get past the money blocks that are keeping your from earning more money.

 

What was one of the biggest challenges you faced setting up your biz? How did you overcome this challenge?

For me it was challenging to find the best way for me to work. A huge part of me taking this leap was to find a balance with my children. When I first started I was trying to do a lot of my work with one or three kids at home. This just didn’t work for me – I felt like I was doing a bad job at everything – being a crappy boring mum and not building my business fast enough. Something had to give.

I am absolutely at my peak in the mornings, I always try to make meetings in the mornings and do my most important work – after about 2 or 3 in the afternoon I am anyone’s! Working long hours into the night just didn’t work that well for me.

This year I feel like I have really found my flow – what works for me and what is definitely working for my business. I have three school hours days during the week where I focus only on my work. The headspace it gives me, and the mental space of knowing that I have that time, is perfect for me right now.

You have to work out what is right for you and not fall into the trap of thinking you should be able to do what other people do. Find your own groove.

Betty Means Business - Kate McCormack

What advice would you offer to someone just starting out (or dreaming of starting out) in your field?

For me, in the beginning I am all about going back to basics. It is really important to take the steps to defining our business, our brand and who we are for that we can sometimes skip in our race to jump in.

I am talking about being really clear on what you and your brand stand for, having real conviction about who your ideal customer is and not being afraid to go with this (defining your customer clearly and succinctly is a guiding light for you in your business when it comes to so many things BUT don’t worry because it is an internal tool for your eyes only and it doesn’t mean you are going to exclude potential customers).

Get really clear on your vision and your uniqueness, to the point that when someone asks you, you can give it to them straight with no hesitation. You have to own it if you want people to believe you! This can take some getting used to actually, but practice it in the mirror if you have to.

Once you have worked through this share with your supporters – your partner, your friends, your coach, and your mentor – whoever that is for you. Your plan can be written up in a big fancy document or it can be done in circles on a whiteboard – whatever the right way is for you make sure you create this platform to launch from in your business. It’s all about clarity for you.

Also, I can’t leave this out, never forget your why, your passion, your driving force. Make sure you allow yourself the space to come back to this and actually spend time doing this in your business. I worked with a beautiful artist once who was ready to give it all up because she didn’t have time to do her artwork anymore! Make this commitment to yourself, otherwise its not worth it.

 

How would your besties describe you in 5 words?

Funny, thoughtful, generous, smart, straight shooter. Years ago would have been ‘a bit naughty’ but now that I am a mum ‘mature’ ;)

Betty Means Business - Kate McCormack

How important is community for your business and you as an entrepreneur?

Community is totally where it’s at. Naturally my own community of my awesome clients is the most important thing in my business without a doubt.

But also really important is the amazing community of supportive people I have around me everyday.

Working in my office at home has taken getting used to and it helps me enormously to know that I have this wonderful network of women I can reach out to at any time for support, guidance or even just “I am having the freakin worst day ever” type convo.

Being able to spend time with like-minded women when I want to is critical for me personally in this entrepreneurial world. I am an ENFJ personality type so being an extrovert by this definition at home alone all day has it’s draw backs for me.

I love the feeling of community so much that it did even tempted me back into the corporate world for a bit last year – what a mistake that was! When my youngest is at school I will explore the option of working in a shared office space because for me, the energy of being around people is like a magnet.

When it comes to finding your own community you have to take what works for you and leave the rest behind, just know that you are never alone out there in this space!

 

What are the last 3 books you read?

:: Mindset – How you can fulfill your potential by Dr Carol Dweck

:: Thrive by Ariana Huffington

I can’t even tell you the 3rd one – this makes me realize I just need to read some good fiction!

 

‘Find your own groove.’

You can learn more about Kate right here.

I love Kate’s comments about finding her flow and personal productivity. It can take testing, trial and error, self awareness and a whole lot of reflection to recognize what works best when it comes to work.

Get this wrong, or force yourself uncomfortably into someone else’s work pattern, and business can feel like a helluva struggle. But once you’re able to plug into your own innate daily (and weekly!) energy cycle, your productivity can soar (even if – as in Kate’s case – it translates as fewer total hours).

My personal daily work schedule has evolved for sure. These days things seem to flow best if I write first thing, have meetings from mid morning and spend afternoons getting stuck into my priorities. I’m utterly hopeless in the middle of the day, and usually use this time for rehab and personal errands.

What about you? Is there a particular time of day that works best when it comes to specific tasks/activities for you? I’d love to hear from you!

 

If you liked this post, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

 

Share

Posted in: Interviews  •

1 comment  

 

Share on Facebook 

 Share on Twitter

Betty Means Business - What I Wish I'd Known In My 20s

 

This post is part of a blog crawl that’s been organized by my friend Sarah from Yes and Yes to celebrate the launch of her latest offering The Post College Survival Kit. We learned the hard way so you don’t have to! You don’t have to wait till your thirties for a better job, a cuter apartment, financial stability, better relationships + friendships.

 

Sarah’s asked me to share a few things I wish I’d know in my 20s, straight out of college. I’ve been thinking about what to share for the past few weeks now, and um, honestly… I’ve struggled. How can I sum up all the experiences, life lessons, pointers and the surprising, delightful and horrifying discoveries I’ve uncovered on my journey through this life so far, especially when I’m still finding meaning, joining the dots and my own evolving perspective is a daily moveable feast? I realised, I can’t. No chance. Instead, the best I can do is present a few tiny tidbits of advice. So here’s my humble offering to the blog crawl gods. Let’s jump in:

 

You rarely get points for effort.

 

At once sadly and fabulously true, this was a big lesson for me. When it comes to work, I’ve found your results are mainly what count. Please don’t take this as endorsement to be an underhanded dickhead. That’s not at all what I’m saying. If you want to feel good about yourself kindness is critical. But this does mean that your boss or your clients probably aren’t going to want to see your working in the way your maths teacher did on your exam papers.

 

Beware: you’ll still often get out of your endeavours what you put in, the trick is knowing where to best invest your energy for the greatest return.

 

If it matters, go for quality over quantity. Always.

 

Bear with me while I share a story that makes me sound like your grandma: When I was 15 I fell in love with a leather satchel. At a budget busting $500 it was way out of my league, but I decided I was going to buy it anyway. Amazingly the über understanding shop owner let me have that thing on layby for a billion years. I literally paid it off with $5 bills. I think of that bag as my first foray into the whole quality versus quantity thing. And here’s the kicker: I still have AND LOVE that bag. It’s still officially the best bag ever.

 

Underwear. Market positioning. Dark chocolate. Shoes. Friendships. Over and over, trial and a whole lot of itchy, unaligned, gag-worthy, painful and embarrassing errors have taught me that for me personally, the words ‘quality’ and ‘always’ are where it’s at.

 

Relationships are almost everything.

 

Who you chose to spend your time with changes everything about your experience on this planet. Period.

 

Also: there’s no substitute for old friends. Even on the days they really shit you because they remember that time you were deeply lame in Year 8. (Sylvia, Sibylla, Sally: if you’re reading this, please know: You never ever shit me!)

 

Your gut is your true north.

 

I mean this in 2 ways. First, when people talk about going with their gut or using their gut instinct or following their intuition, what they’re really referring to is trusting themselves enough to honour their intrinsic them-ness. I believe this is important because our gut can be our very own built-in true north if we let it.

 

Over the years I’ve asked a heap of women entrepreneurs if their gut has ever been wrong, and no one (no one!) has ever said yes. And this has personally been true for me too. Anytime I’ve gone off the tracks it’s because for whatever reason (usually fear) I wasn’t going with my gut. Hear me when I say: If I had my time again I would definitely work on fine-tuning and honouring my relationship with my unique me-ness sooner. Not only will it always serve you well, learning how to tap into and trust your true you-ness is also self-affirming like nothing else.

 

And here’s my second meaning: Your actual physical gut is also worth tuning into. The sooner you can figure out how best to work with it, the happier you’ll be. I guarantee it. An unhappy gut can literally bring you to your knees and totally screw your day – not to mention your plans for world domination (think: if it’s in knots; if it’s bloated; if it’s angry with you; it if doesn’t want to play… Eugh!). Seriously, whenever I listen to and take cues from that baby I’m SO MUCH WELL-ER on every level.

 

Don’t stress about getting things ‘forever right’.

 

Guys. Haircuts. Big presentations to clients. My first website. Back in the day I was so hung up on getting things ‘forever right’ straight up, but I see know that, in almost any endeavour, that’s a fools errand. Your tastes will change. Humanity’s body of knowledge is constantly growing.   Shit happens. Instead, just aim for delighting yourself and your clients where you/they are right now.

 

And one more thing: Back when I was in my early 20s and starting out I thought I had a better chance of being successful if I followed a more conservative, mainstream path. Now I KNOW TO MY CORE that’s bona fide bullshit. Instead, here’s what I know to be true:

 

If you want you can probably be the best in the world at what you do, so pick something you love.

 

Now I’d love to hear from you. What’s a fun tidbit you know now that you wish you’d known straight out of college? I can’t wait to hear what you share!

 

If you liked this post, please hit one of the social buttons below and share it with your friends. It could be just what they need to read today! Thank you – I really appreciate your support! <3

Share

Posted in: Inspiration  •

1 comment  

 

Share on Facebook 

 Share on Twitter

123456789Last

string(508) ""